Banijay Italy has tapped Vincenzo Piscopo, formerly at Ciaopeople, as chief commercial and digital officer.
Piscopo will explore new opportunities within the world of digital content and coordinate the commercial and digital activity across the Italian labels.
Piscopo joins from Ciaopeople, where he has worked since 2011. He served in numerous senior roles, overseeing branded video content and originals for Fanpage.it, The Jackal Geopop, Cookist and Ohga. This is in addition to his work as director of The Jackal and Ciaopeople Studios, which he launched in 2010.
In 2021, Piscopo became a member of the board of directors of OBE Osservatorio Branded Entertainment and VP of the Union of Digital Publishers and Creators in ANICA, of which he is a promoter.
Paolo Bassetti, president and country manager of Banijay Italy, said: “With Vincenzo’s extensive experience, full of successes and creativity, we are certain we can give the perfect boost to the important and competitive digital sector.”
Fabrizio Ievolella, chief operating officer, commented: “One of Banijay’s most important goals is to ensure that digital activities increasingly become an integral part of our core business. The arrival of Vincenzo will be a fundamental driving force in progressing further in this direction.”
Piscopo added: “In recent years, the use of content has strongly evolved and continues to do so; social media and all digital assets have become central languages in the user’s viewing experience and brand communication. It’s exciting to be working with all the companies at Banijay Italy to strategically grow in a sector that is so full of opportunity.”