In-demand Liverpool talisman Mohamed Salah has amassed a tidy £27m commercial deal nest egg  while Luton Town owner turns over £79m profit in land sale to help fund new Power Court stadium

• Mohamed Salah is subject of big-money interest from Saudi side Al-Ittihad
• Al-Ittihad were prepared to offer Liverpool £200million for the Egyptian star 
• Luton Town are in the process of funding a new 23,000 seat stadium

Liverpool forward Mo Salah, subject of a Saudi Arabia mega-money offer in the final days of the transfer window, has amassed a £27m nest egg from commercial deals in only three years, new accounts show. 

The Egyptian striker earned £11m in personal endorsements last season alone. Some of his sponsorships are with adidas, Uber, Vodafone and Pepsi, and while they seem lucrative to most people, are small fry compared to the reported £175m a year he was offered in Saudi Arabia.

Hatters chief banks £89m 

Luton Town’s owner Paul Ballantyne has proven his financial acumen after banking £89million from the sale of a parcel of land that he had bought for £10m. 

The club purchased Newlands Park in 2015 before selling it for a huge profit.

The club this week confirmed in financial filings that they have received the second of two payments from the sale — worth £44.5m — which will be going to help fund a new 23,000-capacity £100m stadium at Power Court.