SOB is headed to Collierville.
The Memphis restaurant is opening a new location in Collierville in the Schilling Farms development in the spring. It will be the third location for the restaurant that started as “South of Beale” in Downtown Memphis.
“A lot of old regulars Downtown now have families in Collierville, so opening in this part of town seems right to us,” said Ed Cabigao, who owns the restaurant group with his wife, Brittany. “The area is growing, and we are excited to be a part of it.”
The new restaurant will be at the intersection of Poplar Avenue and Schilling Boulevard. The restaurant space is around 4,000 square feet, just slightly smaller than the Downtown SOB. The restaurant will also have an outdoor patio.
Cabigao said he thinks that the 4,000-square-foot footprint will be “the sweet spot” for his restaurant concept. “We are making this be the prototype for any locations we may do out of town,” he said, adding that further expansion of the brand is their goal.
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The Cabigaos opened their first restaurant, South of Beale, at 361 S. Main St. in the South Main Arts District in 2009. The restaurant always had the nick-name “SOB” (short of South of Beale), and when the couple opened its second location, they started officially using the name SOB for the restaurants.
In 2020, the couple opened SOB East, its second location, at 5040 Sanderlin Ave. Then in 2021, the couple moved (and expanded) their Downtown restaurant to 345 S. Main St. The new space for the flagship restaurant is in a newly renovated historic building that was once the Ambassador Hotel.
The building in Collierville is currently under construction. Cabigao said that “in best case scenario” the restaurant will open in April.
Cabigao said SOB is launching a new menu in the coming weeks. The new menu will be served at both existing locations, as well as at the new Collierville restaurant.
“We are bringing back some of our greatest hits,” said Cabigao, listing dishes like SOB’s Mushroom Pasta, Buffalo Chicken Sandwich and Carnitas Bowl.
Aaron Petree with Retail Strategic Advisors represented SOB and Jonathon Aur of Jones Aur Commercial Real Estate represented Boyle, the property management company, in the lease deal.
Jennifer Chandler is the Food & Dining Reporter at The Commercial Appeal. She can be reached at jennifer.chandler@commercialappeal.com and you can follow her on Twitter and Instagram at @cookwjennifer.
