Sandra Fawaz steps into the role of vice president of activation, focusing on building the client partnership team and scaling the account management organization. Fawaz was director of client partnerships at OpenX and prior to that role spent almost eight years at digital marketing agency Goodway Group, where she was instrumental in many key client relationships.
“Matt is well-recognized as an industry leader for his background in building strategic partnerships and his deep knowledge of the programmatic landscape. His experience working closely with buyers enables us to identify and align with their objectives to accelerate our partnerships,” said John Gentry, chief executive officer of OpenX. “His leadership on the buy-side of the business has been exceptional and he has built a great team and accelerated our engagement with the largest brands and agencies in the world.”
“OpenX is in the midst of an exciting evolution and I am thrilled to be a part of this team as we expand OpenX’s unique offerings for buyers across data and identity, supply-side targeting, retail media partnerships and our market leading position in sustainability,” said Sattel. “Beyond our product offerings, we are focused on delivering the highest level of service for our partners. Sandra joined us with years of experience driving value for major brands and agencies in programmatic and I know she will continue that success in her new role at OpenX.”
OpenX is a pioneering leader in advertising technology, helping create a world where the open web thrives. The company powers advertising on web, mobile and connected TV formats, enabling marketers to reach their target audience across OpenX’s global network of publishers. OpenX works with more than 130,000 premium publishers and receives more than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral® company and is on a path to becoming one of the first companies in the world to achieve Net-Zero status.
SOURCE OpenX Technologies, Inc.