7 Biggest Findings From Microsoft’s Partner Study

Few Microsoft partners have a single business model, 85 percent of partners expect a revenue increase and partners who co-sell with Microsoft and develop their own intellectual property grow faster.

These are some of the findings from a report Microsoft published Thursday, weeks ahead of the Redmond, Wash.-based tech giant’s annual Ignite developers conference.

“Our work with partners impacts every facet of what we do; from conception of ideas with our customers, to how we inspire and design and how we execute in the field and drive deals together,” Nicole Dezen, Microsoft’s chief partner officer and corporate vice president of global partner solutions, wrote in a blog post announcing the report. “And, most importantly, it impacts how we help customers realize the value of our technology.”

[RELATED: Microsoft Partners At A Crossroads: Radical Changes Rattling The Channel]

CRN has reached out to Microsoft for comment.

Part of the report was a survey of 765 Microsoft partners worldwide and interviews with 12 partners. All surveyed partners offer cloud software as part of their business, according to the report.

The 12 partners were Accenture, Annata, Crayon, Duck Creek, Exceedra, Flintfox, Palo Alto Networks, PROS, SAS, Softchoice, Tata Consultancy Services and TD Synnex.

Here’s what you need to know from the study.