Property and casualty insurer partners with creative agency, 50,000feet, to produce series of commercials aimed at HNW audiences
PURE, the specialty property and casualty insurer, dedicated to creating an exceptional experience for responsible high net worth families, has launched a national advertising campaign to promote its new creative platform, ‘Join the Club.’
‘Join the Club,’ plays on the idea that there is an unexpected or even unimagined solution – a club, if you will, for those who are not satisfied with the traditional idea of insurance.
The launch of the platform includes a series of commercials, produced with global brand consultancy and creative agency, 50,000feet and boutique production company HB Films, which depict the discerning needs of typical PURE members.
PURE plan on developing Join the Club to be a core brand element.
The PURE content will run on TV (national broadcast, CTV and linear) and across targeted social, display and YouTube. Other elements of the initial campaign launch will include direct mail and website enhancements.
Love Your Insurance, born from the passion and genuine enthusiasm PURE members feel for their insurance company, will remain its tagline. #JoinTheClub #LoveYourInsurance
PURE’s membership includes more than 100,000 families from across the U.S.