More than 5.4m UK consumers were reached by the Best Estate Agent Guide’s Boxing Day social media campaign, it has been claimed.
The social media campaign during the festive season aimed to encourage homeowners to look for the coveted gold and silver medals when selecting an agent.
Social media posts were displayed to 5,485,500 people, raising the profile of both the guide and the agents listed in it to homeowners across the UK.
Peter Knight, founder of the Best Estate Agent Guide, said: “Our campaign has been a resounding success and we are absolutely thrilled that so many people have been reached by our messaging.
“It’s not just about numbers; it’s about educating consumers and providing them with the knowledge to make informed decisions. The Best Estate Agent Guide strives to bring transparency and excellence to the forefront, and this widespread engagement reinforces our commitment to providing valuable insights for every homeowner in the country.
“Now, more than 5.4m people will recognise that agents who display these medals truly are the best in the business and that a listing in the guide is the only way to know you are choosing the right partner for your move.”