Zoopla’s Valentine’s offers for agents who love t…

Zoopla has launched a six week promotion aimed at helping agents meet business objectives – and there’s a special Valentine’s deal too.

Called ‘Product Pairs’ the six week promotion involves matching features on the portal which can drive the most impact on key metrics like lead volumes. 

Three product pairs feature, with most of them being available at cut price if purchased as part of a pair. 

For branches with a focus on increasing applicant leads, agents get 12 per cent more leads on average with Premium Listings and by pairing this with Weekly Featured Property they can bump them to the top of Zoopla’s search results pages – apparently getting 125 per cent more email leads in the process. 

Agents seeking to boost their brand can use In-Search Ads to feature on Zoopla’s most-visited pages which average over 120m views a month; paired with Area Sponsorship this would give exposure in new algorithm sequences with each ad getting an average of 15,000 extra impressions. 

Finally the Zoopla Valuation Tool – already free to agents as part of their Zoopla subscription – can be coupled with Audience Connect to retarget prospective vendors on sites such as Facebook and Pinterest. Zoopla says this pairing doesn’t have a price reduction due to ZVT now being offered free of charge to agents.

Nikki Cole, director of national sales at Zoopla, says: “Agents are often asking us which Zoopla products they should use to drive their key business goals and we know that in the current economic climate, every pound of spend counts. We’re excited to have created these bespoke bundles of complementary products that together will drive strong results that positively impact agent’s bottom line.”

And there’s a Valentine’s-themed competition too.

Agents are invited to enter a competition with a chance of winning a Fortnum and Mason hamper. If they visit the Product Pairs promotion on the Zoopla website.