Ex-upmarket agency boss launches network for premium …

Former Fine & Country chief executive David Lindley has teamed up with other industry heavyweights to launch a network of independent agents who will help each other win market share in premium markets.

The network is called By Design and is also co-founded by Mark Burgess, chief executive of Iceberg Digital and the Lifesycle CRM, together with industry trainer Matt Giggs, founder of the Giggs Group.

By Design agents will work together under the centralised Lifesycle CRM and will automatically receive selling opportunities created by their colleagues around the country as they register buyers and vice versa.

Launching this autumn, the network will also provide national branded marketing, training, and software to help agents win premium instructions. 

Exclusive preview events have been taking place for Lifesycle users, and now By Design is opened for applications from independent agents.

Lindley said: “I am incredibly excited to be launching a first in the UK – a network of independent agencies, working together under one superb brand, connected through a brilliant marketing and CRM software.” 

“An independent business can harness the national marketing firepower of a collective premium brand, and crucially, the benefit of a combined, interconnected database of high net worth buyers and sellers – meaning more opportunities for members, and better outcomes for our customers.”

Burgess said:  “Our Lifesycle CRM is ideal to connect the network together, allowing every licensee to benefit from the marketing and awareness of every other operator of By Design, and we are incredibly proud to be the chosen software for this new venture.

“It means we have a database of high net worth buyers and sellers, across the country, to better match house hunters and properties together.

“Lifesycle delivers personalised and timely content to sellers, but better still after years of investment in the technology our agents wake up in the morning, and Lifesycle shows them the top customers to speak to that day – better quality conversations leading to better outcomes, By Design.” 

Find out more about preview events for agents: https://www.eventbrite.com/e/by-design-preview-launch-tickets-376492989667