LinkedIn has the potential to be a wealth of untapped leads for estate agents, harnessing the power of the platform to connect with the ideal clientele and expand their businesses effectively – if used in the right way.
LinkedIn is more than a professional networking platform; it’s a goldmine for generating high-quality leads. Utilising its business-focused capabilities can significantly impact an estate agent’s ability to connect with the right audience and boost lead conversion rates.
BUSINESS CENTRIC
There are several reasons for this, such as the fact that the platform is business focused and has a high conversion rate. As a business-centric platform it offers unparalleled lead conversion rates. And according to HubSpot that rate is 277% higher than Facebook or X (formerly Twitter).
Another reason is that it offers targeted audience engagement. With advanced business features such as a focused search system and InMail, estate agents can seamlessly reach their targeted clientele, making it easier to connect and market their services.
LinkedIn’s enhanced interaction also offer another advantage. Comparing LinkedIn to other platforms like Facebook, you might receive more interaction. LinkedIn allows you to receive engagement from connections as well as those connections’ connections. For instance, if one of your first contacts comments on your post, LinkedIn will display that comment and let their network know about it.
By doing this, you can engage those who were previously out of your reach and make yourself more visible.
SMART NETWORKING
Finally, smart networking. LinkedIn’s algorithm actively makes an effort to link you with relevant connections, events, organisations, and more helping to facilitate meaningful connections within the industry.
But how do you use LinkedIn for quality property leads?
COMPELLING PROFILE
The first step to effectively using LinkedIn to generate leads is building a compelling profile which includes a catchy headline, accurate contact information, a well-crafted summary and detailed experience showcasing your unique selling points.
Agents should also ask their past clients for recommendations, which should be added to their profile. This will help boost credibility and show others that people enjoyed working with you which could ultimately lead to more sales down the road.
INDUSTRY GROUPS
Building a robust network is vital. Joining industry-related groups, participating in discussions and sharing relevant content are crucial steps for effective networking. Don’t just join groups, get involved by posting links to relevant articles or asking questions about key issues in the industry.
These are great ways to start a conversation and engage with potential future clients.
EFFECTIVE TOOL
LinkedIn Ads have also emerged as a highly effective tool for estate agents. The platform’s targeting capabilities allow precise tailored outreach to potential clients based on demographics, location and interests so making it easier to reach out to people who are likely to be interested in the estate agent’s services.
With various ad formats, estate agents can showcase their services in a style that resonates with their brand.
BIGGEST SOCIAL NETWORK
And let’s not forget that LinkedIn is one of the world’s biggest social networks with over 500 million active users. That means there are plenty of people with interest in property who will see your ads if they’re using LinkedIn on a regular basis.
Whether expanding networks or finding new clients, LinkedIn has something for everyone.
By unlocking its potential, estate agents can harness the power of this platform to generate quality leads and elevate their businesses.
Ben Sellers is Co-Founder of Starberry, part of nurtur.group
A frustrated tradie has called out the dubious workmanship often seen in newly built homes after catching a glimpse of a job shared by an exasperated homeowner who questioned the work of an electrician in her new home.
The Brisbane woman claims she requested a “recessed power point for an electric lounge” in the centre of her living room, which would be hidden under a flush panel. But what she ended up with is “surely a hazard and an eyesore” many claim.
In photos shared on Facebook this week, the homeowner questioned if the work of her electrician was good enough. “I see recessed points can be pricey. Anyone have one installed and what type of power point is it?” she asked.
What she should have got was a concealed power point that sits flush with the floor inside her property. Instead, she ended up with a protruding white box in the centre of the room.
Tradie slams ‘poor quality work’ in new builds
Elliot Hawkins, an electrician from NSW called it a “joke” after seeing the social media post. He told Yahoo News Australia it’s just another example of “poor quality work” in Aussie homes.
“That’s a poor excuse for a recessed power point and if that was done at my company — firstly wouldn’t happen, but if somehow it did — the worker would be back there fixing it straight away,” he said. “That is not a recessed power point that’s a power point mounted to the floor, and even that has been done poorly.”
Frustrating problem across building industry
Speaking of the growing problem in the industry today, Hawkins said a lot of the time it does come down to cost, which is often the deciding factor for most Aussies. But in this instance, the woman likely had no say in the contractor used to fit the power point, which is often the case in new-build homes being built by “cheap project home builders” — rather than “small, custom builders”.
“They’re horrible and there is zero care factor,” he said. “It’s frustrating to us. These days customers will always pick the cheapest quote and then get poor-quality work such as in that post. I’m definitely not implying this is her fault, but this just really reiterates my point on the broad range in quality of electricians getting around these days.”
Aussies slam ‘rubbish’ job
Hawkins wasn’t alone in his thoughts with scores of others agreeing it was a “rubbish” job.
“Ummm, it’s definitely not good enough. Still can’t believe it’s what they actually gave you,” one said. “I’m no expert but that looks the opposite to recessed,” said another. A few claimed it “is not acceptable” and suggested the homeowner request for them to do it again. One joked “the floor is recessed” rather than the power point.
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