Kwanghee is the newest model for AHC Cosmetics.
The new commercial opens up with a shot of Kwanghee from the back, and zooming in closer to his face. However, there is only a bright white light shining from where his face should be, and the commercial ends without any proper shots of his face.
AHC Cosmetics also released a “behind the ad” video where it shows Kwanghee coming in to see his commercial for the first time. The video opens with Kwanghee meeting with AHC Cosmetics CEO Sunjoo Lee. We then see Kwanghee on the actual set of the ad filming. Finally we see Kwanghee as he watches his commercial for the first time and growing more and more distraught that his face isn’t visible throughout the entire commercial.
“You can’t see my face at all!” he says as the commercial continues to play.
“The visuals are incredible,” the CEO says when the commerical is over, “You really can’t see any wrinkles!”
“You can’t see any of my face either!“
The video ends with Kwanghee asking whose idea this commercial was with the CEO revealing that it was their CD (Creative Director). Kwanghee then leaps across the table yelling out towards the creative director.
While this “behind the ad” is also clearly scripted, it adds to the fun advertising for the product which fits well with Kwanghee’s image. Make sure to watch the behind film, below!