The premier event for current or aspiring commercial real estate professionals will provide attendees with opportunities to network, attend cutting-edge educational sessions and engage with top industry leaders
DENVER, March 24, 2023 /PRNewswire/ — RE/MAX, the #1 name in real estate* today announced a dynamic group of speakers for the upcoming 2023 RE/MAX Global Commercial Symposium, taking place from April 24-26 at the Renaissance Chicago Downtown Hotel in Chicago, Illinois. The three-day event has been tailored to provide resources and networking opportunities to commercial real estate professionals looking to grow their business and will also offer valuable insights to those interested in expanding their real estate business into the commercial sector.
This year’s speaker lineup hosts a variety of industry experts both in and outside the RE/MAX network. The Founder and President of the well-known commercial real estate coaching and consulting organization The Massimo Group, Rod Santomassimo, will deliver a keynote titled, “The New World for Commercial Real Estate Brokers.” And Executive Advisor of Aimpoint Research and member of the General Counsel for the NC Chamber Ray Starling will deliver a separate keynote discussing the findings of his recent book “Farmers Versus Foodies: A Look at the Outside Forces Forging the Future of Farming and Food.”
“The upcoming RE/MAX Global Commercial Symposium serves as an opportunity for both commercial and residential agents to engage in timely, relevant conversations about the continuously evolving market and ways they can adapt,” says Shawna Gilbert, Senior Vice President of RE/MAX Global and Commercial. “Attendees can expect to gain valuable insights on trends, marketing, technology and more, and can expect to walk away with strategies they can implement right away to better their businesses.”
Participants will also hear from esteemed RE/MAX leaders including Kristie Kimnach, Director of RE/MAX Commercial. Other featured speakers include:
- Mark Hulsey, Managing Broker, and Hayden Hulsey, commercial and investment broker, both with RE/MAX Results Commercial Group in Minnesota and Wisconsin
- Scott Hughes, Broker/Owner of RE/MAX Commercial Capital in Alberta
- Doug Jennings, associate at RE/MAX Commercial Alliance in Arvada, CO
- Luke Worrell, President, REALTORS® Land Institute
Attendees will also have the opportunity to register for pre-conference sessions beginning on Monday, April 24. Pre-conference sessions include a course taught by Mark Hulsey on how to become a top producer in this highly competitive industry as well as an interactive course on what it takes to be a successful tenant representative in a commercial lease transaction taught by CCIM Instructor, Walt Clements.
Speaker Mark Hulsey also recently announced the upcoming launch of a new podcast series, Mark Hulsey’s Top Producer Podcast Series, which will be available on RE/MAX University® to affiliates in the U.S. and Canada at no additional cost beginning on March 27. The series will feature a collection of six one-hour-long video episodes, geared toward providing listeners with tips on becoming a top producer within the commercial real estate sector. Through the series, Hulsey will be sharing his insights and exploring the strategies that top-performing commercial brokers utilize to achieve success.
In 2022, RE/MAX Associates closed over 55,000 commercial transaction sides and $21.9+ billion in commercial sales and lease volume. Registration is open for the year’s RE/MAX Global Commercial Symposium. Learn more about the event and register here.
Source: *MMR Strategy Group study of unaided awareness
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in over 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
SOURCE RE/MAX, LLC
LOS ANGELES, March 23, 2023 (GLOBE NEWSWIRE) — QuadraNet, a leader in hybrid IT, announces that it has acquired the commercial BlackMesh platform, a Content Management System (CMS) hosting solution, from Contegix. QuadraNet also acquires Contegix’s private cloud services and commercial CMS hosting customer base as part of the agreement. The Contegix private cloud and CMS subject matter experts who have joined QuadraNet will provide 24/7 support and incident response for enterprise-class customers.
As a result, QuadraNet will expand its data center presence in St. Louis, MO, and Reston, VA, bringing its footprint to 10 data centers in the U.S.
“With the addition of the Contegix commercial CMS platform and private cloud division, QuadraNet will deliver even greater value to our customers,” said Tim Caulfield, President and CEO of QuadraNet. “This deal reinforces our strong foundation in hybrid IT environments where enterprises are investing IT dollars.”
The acquisition is the latest in a series of strategic moves by QuadraNet to expand its range of hosting and managed services. With a focus on providing reliable and secure IT solutions, QuadraNet is well-positioned to meet the needs of customers across a broad range of industries.
Contegix remains primarily focused on a combination of Atlassian solutions for the commercial and federal markets, along with supporting FedRAMP Managed Cloud services across multiple applications.
Brad Hokamp, CEO of Contegix, said, “We believe our commercial CMS and private cloud clients will be served well by Quadranet. The sale will allow Contegix to continue to grow our leadership position as an Atlassian platinum partner, along with advancing our commitment to the federal market.”
Financing for the transaction was provided by VSS Capital Partners (VSS). Layer 7 Capital acted as Contegix’s exclusive financial advisor for this transaction. Terms of the deal were not disclosed.
With 20 years in business, QuadraNet is a leader in hybrid IT hosting and data center solutions. The company has built a reputation in the industry for personalized, responsive customer service 24/7/365 from a team of experienced IT professionals. QuadraNet specializes in complex network design, security, DDoS protection, multi-tenant cloud architecture (private and public), and disaster recovery. For more information on how we build solutions for customers, visit https://quadranet.com.
Contegix helps organizations advance “all things” Atlassian. Founded in 2002, Contegix was Atlassian’s first partner in North America. The company has spent the past 20 years innovating Atlassian solutions for teams across all industries in both the private and public sectors. An experienced staff of Atlassian-certified experts delivers everything from cloud migrations to ITSM deployments, ongoing application support, and more. Learn more at www.contegix.com.
About VSS Capital Partners
VSS is a private investment firm that invests in the healthcare, education, and business services industries. Headquartered in New York, VSS provides capital for growth financing, recapitalizations, strategic acquisitions, and buyouts to lower middle market companies and management teams with the goal of building companies organically as well as through a focused add-on acquisition program. VSS makes privately negotiated investments across the capital structure and invests in situations requiring control or non-control equity, mezzanine securities, and structured equity securities. VSS has over three decades of experience, made investments in 95 portfolio companies with over 400 add-on acquisitions, and manages $4 billion in aggregate committed capital across eight (8) funds. For more information, please visit www.vss.com.
Tech+IP Announces New BlackBerry Patent Deal to Sell Substantially All of Its Non-Core Patents and Applications
One of the largest PE-backed patent deals announced, despite economic headwinds
WASHINGTON, March 21, 2023 /PRNewswire/ — Tech+IP, the leading boutique advisory firm focused on advanced technology and intellectual property based in the Washington DC area and Europe (www.techip.cc), has been advising BlackBerry Limited (NYSE:BB) (TSX: BB) since the inception of this significant non-core patent transaction, the latest iteration of which was announced by BlackBerry earlier today. https://www.prnewswire.com/news-releases/blackberry-announces-new-patent-sale-transaction-with-leading-patent-monetization-company-for-up-to-900-million-301777185.html
The deal includes close to 32,000 patents and applications relating primarily to mobile devices, messaging and wireless networking and excludes patents and applications that are necessary to support BlackBerry’s current core business operations and a set of non-core patent families relating to mobile devices, primarily standards essential patents. The newly announced deal needs to obtain Canadian and U.S. regulatory approvals.
“While those in the industry know this process has been running for some time, stated Ed Fish, co-Founder and Managing Director of Tech+IP Advisory, what is noteworthy is the quality of these patents — important to many markets but non-core to BlackBerry’s business – and the robust, long-term process we spearheaded with the internal BlackBerry team that was able to withstand the serial shocks of the war in Ukraine, post-COVID disruptions, inflation, and a significant uncertainty regarding liquidity in the markets capped by prominent U.S. and global bank failures.”
Elvir Causevic, co-Founder and Managing Director of Tech+IP added: “The uncorrelated nature of IP transactions explains our PE clients’ recent interest in IP deals like never before. We believe there is a narrow window for large patent owners to smartly spin-off their legacy IP investments and redeploy that new capital into current technology acquisitions at historically attractive valuations, or into other high-ROI corporate initiatives.”
The team at Tech+IP leading the firm’s advisory role for BlackBerry also included Bojan Marijanovic, Adi Hrustanovic, Chuck Fish and numerous others. Sullivan & Cromwell served as legal counsel for BlackBerry, and Shearman Sterling for Tech+IP’ in its first fairness opinion portion of the work.
Tech+IP Advisory, LLC is a boutique advisory firm specializing in advising company management, boards and other stakeholders on how to identify and realize value from their Tech+IP Assets. Headquartered in the Washington DC area with offices in Europe and Taipei, Tech+IP was founded by the former global co-heads of Tech+IP Advisory for leading independent investment bank Houlihan Lokey.
Contacts: Ed Fish: [email protected] and Elvir Causevic: [email protected]
Tech+IP Advisory is a separate and distinct Company from Tech+IP Capital, LLC, a boutique investment bank focused on M&A and financing involving advanced technology companies. Broker dealer FINRA registrations for Tech+IP Capital, LLC principals are provided through GT Securities, Inc. Member FINRA / SIPC
SOURCE Tech+IP Advisory, LLC
JLLs Hotels & Hospitality Group announced today that it has closed the sale of two Marriott brand hotels totaling 372 keys along the Hudson River in Weehawken, New Jersey.
JLL represented the seller, Veris Residential, in the all-equity sale to Navika Capital Group, LLC. The hotels were offered unencumbered by management.
The portfolio includes the 208-key EnVue Autograph Collection Port Imperial and the 164-key Residence Inn Port Imperial. The hotels, which opened in 2019 and 2018, respectively, operate under one building complex at the center of the $4 billion mixed-use development that is in the final phases at Port Imperial. The property features a collective 15,000 square feet of outdoor space, over 27,000 square feet of meeting and conference space, a fully equipped fitness center and unobstructed views of the New York City Skyline.
Situated along the Hudson River and located immediately adjacent to the Port Imperial Ferry Terminal, the hotels provide guests with seamless access to Manhattan via the NY Waterways ferry, which provides regular service to the West 39th Street Ferry Terminal in Midtown Manhattan and the Brookfield Place and Pier 11 Terminals in downtown Manhattan. As a result of this connectivity, guests can easily visit New Yorks biggest attractions, including Hudson Yard, The High Line, Penn Station, Wall Street, The Battery, New York City Hall, The One World Trade Center and more. Furthermore, the hotel is proximate to Newark Liberty International Airport which is the 12th busiest airport in the U.S.
JLLs Hotels & Hospitality Group has completed more transactions than any other hotels and hospitality real estate advisor over the last five years, totaling $83 billion worldwide. The groups 350-strong global team in over 20 countries also closed more than 7,350 advisory, valuation and asset management assignments. Our hotel valuation, brokerage, asset management and consultancy services have helped more hotel investors, owners and operators achieve high returns on their assets than any other real estate advisor in the world.
For more news, videos and research resources on JLL, please visit our newsroom.
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $19.4 billion, operations in over 80 countries and a global workforce of more than 102,000 as of September 30, 2022. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.
About Veris Residential
Veris Residential, Inc. is a forward-thinking, environmentally- and socially-conscious real estate investment trust (REIT) that primarily owns, operates, acquires and develops holistically-inspired, Class A multifamily properties that meet the sustainability-conscious lifestyle needs of todays residents while seeking to positively impact the communities it serves and the planet at large. The company is guided by an experienced management team and Board of Directors and is underpinned by leading corporate governance principles, a best-in-class and sustainable approach to operations, and an inclusive culture based on equality and meritocratic empowerment. For additional information on Veris Residential, Inc. and our properties available for lease, please visit verisresidential.com.
About Navika Capital Group, LLC
Navika Capital Group LLC operates as a real estate company. The company offers real estate investment and development services for hotels, office buildings, shopping centers and multi-family housing across the nation.
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Aline Capital Launches Development Services Division to Expand Commercial Real Estate Service Offerings
GREENVILLE, S.C., Feb. 8, 2023 /PRNewswire/ — Aline Capital has launched a development services division, further adding to their full-service commercial real estate practice. The firm hired industry veteran Clay Driggers to lead the division. Mr. Driggers joins Aline Capital following time as the Director of Development for Hartness Development. During this time, Mr. Driggers oversaw the development of a 450-acre mixed-use community, which later received the Best Community Award from the Home Builders Association of South Carolina. Clay Driggers also held positions as project manager for RealtyLink and development manager for Claremont Development. He holds credentials in development as well as civil engineering and commercial real estate brokerage. He also serves as a board member of the National Town Builders Association and maintains long-standing memberships in industry associations including Congress for New Urbanism and Urban Land Institute.
Clay Driggers provided, “I’m excited to join the team at Aline Capital and further its growth by offering a full suite of development services to our clients. This will greatly enhance our client’s ability to make timely and wise decisions with their real estate investments.”
The new division will focus on providing advisory and development services to real estate investors and developers. Clients will benefit from a range of services including site selection and acquisition, feasibility studies, due diligence, planning and entitlements, financial modeling, project management, and all facets of design, contract, and construction management. This launch allows the Aline Capital team to offer a vast range of expertise to those looking to invest, develop, transact, and insure commercial real estate deals.
Aline Capital Managing Partner Scott Williams provided, “We’re extremely excited to have Clay join the firm and launch the development services division for us. Clay is extremely well-respected in the development community and will certainly raise the bar for the services we are able to provide to our clients.”
Aline Capital is a fully-integrated commercial real estate and capital markets advisory firm. It offers real estate brokerage, debt and equity advisory, development advisory, and commercial insurance services to commercial real estate developers and investors. For more information, please visit https://www.alinecapital.com/.
SOURCE Aline Capital, LLC
Best-selling author and real estate investor Matt Picheny shares his story of how being an actor and advertising industry executive led to a career in real estate – and how others can use this asset class to generate passive income
NEW YORK, Feb. 7, 2023 /PRNewswire/ — Matt Picheny, commercial real estate investor and founder of the Picheny real estate investment company, has announced that his best-selling book, Backstage Guide to Real Estate, is now available on audio. The audiobook is available on all major platforms including Apple Books, iTunes, Audible, and Amazon.
In Backstage Guide to Real Estate, Matt shares 18 keystone concepts for producing passive income, garnering the courage to write your own story, and directing your dollars toward positive change. The book is a source of education and inspiration for those who are looking to achieve financial freedom and become liberated from the constraints of having to trade their time for money. With the release of the book on audio, many more people will be able to access this resource and hear compelling stories about Matt’s path to financial independence.
“This book has made a major impact on so many people and I am thrilled that it is now available to an even wider audience via audio,” noted Matt Picheny. “It is incredibly inspiring for me to hear from readers how my experience has influenced their outlook on life and on investing, and I am humbled to be a source of guidance for others. I’ve curated many life experiences from my own journey, and I hope these stories can continue to be a catalyst toward creating positive change in communities across the country.”
Some keystone concepts Matt discusses in the book include adding value to properties and communities, utilizing debt in the pursuance of financial freedom, and how to put together an effective team to support you, among many others. To learn more about Matt, the book, and listen to the entire first chapter free of charge, visit https://picheny.com/backstage-guide.
Picheny provides investors with an opportunity to passively grow their wealth while making a positive impact on communities and their residents. The firm’s portfolio of multifamily communities totals nearly 4,000 units, primarily in the Sunbelt and Southwestern United States.
SOURCE Picheny, LLC
Loanspark, Co-Branded Fintech Startup, to Disrupt the Commercial Lending Industry and Open Previously Blocked Pathways to Prosperity for SMBs
BOSTON, Feb. 1, 2023 /PRNewswire/ — Loanspark announced the launch of their new co-branded lending service that equips organizations with the expertise, support, and digital tools they need to provide business funding products.
The new fintech service champions customer-inspired financing solutions by helping B2B firms design lending programs that address their clients’ need for capital while generating additional business revenue. It’s based on a win-win approach that cements fruitful B2B relationships and promotes mutual prosperity.
The Best SMB Financial Growth Partner
Loanspark founder and CEO Michael Barnett envisions a world where all businesses have equal financial opportunities and easy access to capital. True to that vision, Loanspark partners with B2B businesses to provide funding solutions to their customers, breaking the market dominance of bureaucratic “big money” lenders.
“We strive to accomplish this by providing tailored business lending products and services that deliver value for our clients’ SMB customers and thus help to ensure the health and growth of business communities everywhere,” Michael says.
A co-branded partnership with Loanspark gives aspiring alternative lenders an edge by eliminating entry barriers into the financial industry. Loanspark brings all the digital resources and expertise needed to design, build, and host meaningful funding offers for specific SMB communities. This arrangement means any business can become a value-added lender to its customers.
Loanspark handles all the logistics of developing and running a new lending service on behalf of its co-branded partners. And once the product is delivered, the partner markets it under their own brand name as a new commercial lending solution.
Sustainable Business Growth with Loanspark
CEO Michael Barnett wants to change the way business lending is done. Michael states, “There is a need for change in the lending space. It’s our collective responsibility to make funding more accessible to SMBs and engage all B2B businesses willing to participate.” He adds, “Loanspark can position any B2B business to provide funding to its customers as a value-added service.”
These are the fundamental values that set Loanspark apart in the embedded finance space:
- Commitment to advocating for SMB success
- 20+ years of experience in the commercial lending industry and customer advocacy
- Strong motivation to standardize the messy business lending processes
- Keen interest in driving equitable financing
- A one-stop financial marketplace experience
During his 20-year career in the commercial lending space, CEO Michael Barnett witnessed the struggles SMBs and startups endured when seeking business capital. Following this, Michael set out on a mission to make funding accessible to all entrepreneurs, and that’s how Loanspark was born. Loanspark simplifies the needlessly complicated business lending process for borrowers and lenders through a financial ecosystem that fosters mutual growth. Michael says, “We make the process easy: your customers grow, you grow!”
SOURCE Loanspark, LLC
Proteus' Private Equity Platform to Provide Single Access Point to Registered Investment Advisory Clients Investing in Cynosure
INDIANAPOLIS, Jan. 26, 2023 /PRNewswire/ — Proteus, LLC announced today that it has been selected by The Cynosure Group to deploy a technology-enabled private equity and co-investment access platform spanning multiple fund vintages. Cynosure chose Proteus’ unique solution to support their long-term goals and vision while simultaneously addressing immediate needs associated with the firm’s current offering.
“We collaborated with the Cynosure team on this platform for a significant period,” said Jason Brown, CEO at Proteus. “The Cynosure team has diligently considered every aspect of our platform to ensure it serves their teams and investors in an efficient, high-quality, and scalable way. We enjoy working with firms as exacting as Cynosure as the industry deserves stewards with that level of attention to quality and detail.”
“Our search for the right partner to support the growth of our fund offerings was focused on ensuring the highest quality solution for our clients,” said David Hunter, Head of Investor Relations at Cynosure. “In a sea of similar offerings, the Proteus solution stood out as differentiated. Proteus presented an idea that redefined the concept of feeder funds and we believe will deliver tremendous benefits to our participating investors.”
Through Proteus’ intuitive platform, Cynosure will offer participating registered investment advisory clients a single access point to Cynosure funds and related co-investment opportunities and a data room of due diligence and support materials designed to foster a better understanding of investments.
Clients of a registered investment advisor investing in Cynosure will have the opportunity to execute all investments through a single evergreen feeder structure, allowing them to build customized blends of Cynosure funds and related co-investments using a single subscription document, regardless of the number of funds and co-investments in which they participate. Cynosure investors will also enjoy portfolio management tools to track and report on their portfolios throughout the entire investment lifecycle. Lastly, Cynosure investors will enjoy a single periodic statement and an annual K1 statement reflecting all their investments on the Proteus platform.
Cynosure Management, LLC is an independent alternatives asset manager and a SEC-registered investment adviser also known as The Cynosure Group, that makes long-term investments on behalf of families, foundations, and other like-minded institutions.
Cynosure’s direct investments target partnerships with founders and management owners of profitable small to mid-sized companies who will remain meaningful owners of their businesses. For more information, visit www.cynosuregroup.com.
Proteus is an alternative investment platform providing access to institutional-quality opportunities, including private funds, alt investment model portfolios, and sub-asset class pools which invest across the alternative investment strategy spectrum. Wealth advisors use the platform to research alternative investment managers and investments, review due diligence materials, and construct custom portfolios, thereby eliminating significant hurdles and inefficiencies that have plagued alternative investors for decades. Proteus, LLC is a registered investment adviser with the SEC. For more information, please visit Home – Proteus (proteuscapital.us)
Cynosure and Proteus are unaffiliated companies. No compensation was shared for endorsements herein.
SOURCE Proteus, LLC
Located in northwest submarket of Atlanta, a submarket nearing 100% occupancy
DALTON, Ga., Jan. 16, 2023 /PRNewswire/ — Brennan Investment Group (“Brennan”), a private real estate investment firm that acquires, develops, and operates industrial facilities throughout the United States, together with Global Gate Capital, a global investment and wealth management firm with $4.5 billion of assets under management, has acquired three Class A distribution facilities totaling 522,410 SF at the Green Point Industrial Park in Dalton, Georgia, located in the northwest submarket of Atlanta, Georgia.
All three buildings are leased to The Recreational Group. Headquartered in Dalton, The Recreational Group designs, manufactures, and installs premium recreational surfacing products, including synthetic turf and composite modular tile for both residential and nonresidential applications.
The buildings feature tilt-wall construction, 32′ clear heights, ESFR fire protection, LED lighting, 33 dock doors, 55 knock-out positions, and 226 auto spaces. The properties combine to create a highly desired industrial portfolio of institutional quality assets which are centrally located in the expanding Northwest Atlanta Industrial Corridor between Atlanta and Chattanooga.
“Dalton boosts one of the lowest vacancy rates in the entire Atlanta area,” said Victor Segrest, Senior Vice President covering Georgia for Brennan. “Consistent with our capital allocation strategy, Brennan will seek further investments in the Atlanta Metro area.”
“Today Brennan owns 9,494,413 square feet in the greater Atlanta market,” observed Scott McKibben, Chief Investment Officer and Managing Principal of Brennan. “The continuing strength of Atlanta’s demographics makes Atlanta a long-term investment for Brennan.”
Philip Tager, Head of US Real Estate at Global Gate Capital, said “We are pleased to complete this transaction with Brennan Investment Group which represents our fourth investment in Greater Atlanta since 2021, a market experiencing strong population and employment growth.”
Rudy Sayegh, CEO of Global Gate Capital, said “Since we founded Global Gate Capital, we have been committed to the secular trends underpinning the industrial/logistics sector. After closing our first industrial transaction in 2013 it has become one of our core themes around which we have built a sizable franchise across the US and Europe. While we have grown substantially in the last 10 years, we remain focused on deploying capital with our fundamental approach.”
About Brennan Investment Group
Brennan Investment Group, a Chicago-based private real estate investment firm, acquires, develops, and operates industrial properties in select major metropolitan markets throughout the United States. Since 2010, Brennan Investment Group has acquired over $6 billion in industrial real estate. The company’s current portfolio spans 27 states and encompasses 52 million square feet.
Brennan Investment Group co-invests with private and institutional capital to achieve outstanding risk-adjusted returns. The firm’s management team is among the most accomplished in its industry, having invested in over 5,000 properties covering more than 60 cities throughout the United States, Canada and Europe.
For more information on Brennan Investment Group, go to brennanllc.com.
About Global Gate Capital
Global Gate Capital is an investment and wealth management firm that invests in multiple asset classes including real estate, private equity, credit, and listed securities. Global Gate has been investing in real estate since its inception and has deployed significant AUM in the asset class. With offices in Geneva, London, New York and Dubai, Global Gate has grown its assets under management to over $4.5 billion since its founding in 2013.
For more information on Global Gate Capital, go to globalgatecapital.com.
CONTACT: Ursula Walendzewicz, [email protected], 8476308722
SOURCE Brennan Investment Group, LLC
RE/MAX® Unveils 2023 Ad Campaign Showcasing the Value Affiliated Real Estate Agents Provide Buyers and Sellers
New RE/MAX Ads Include “The Right Agent Can Lead the Way” Tagline
DENVER, Jan. 16, 2023 /PRNewswire/ — RE/MAX, the #1 name in real estate*, today announced the launch of new broadcast spots and digital assets for the 2023 advertising campaign, “The Right Agent Can Lead the Way.” As experienced, full-time professionals, RE/MAX agents are proficient in any housing market. The 2023 tagline continues the theme of previous years, highlighting the value a skilled RE/MAX agent brings to a real estate transaction.
Following consumer research conducted to guide the campaign strategy and creative, featuring the insights of approximately 400 consumers who have bought or sold in the past 18 months or plan to buy in the next 24 months, three themes emerged that ultimately influenced the direction of three new broadcast spots. The spots showcase how the role of home continues to evolve and how the right agent both understands the deep emotion associated with home, as well as has the knowledge and expertise to counsel clients through the homebuying or selling journey.
One spot is about a granddaughter’s journey to purchase her grandparents’ former home, while another highlights a family with a young child moving from a city apartment to a sprawling house with new views of the stars. The third spotlights different scenarios with prospective buyers and sellers asking questions that pertain to real estate and RE/MAX agents responding with the answers.
The spots showcase the significance of home and the right real estate agent’s ability to empathize and form connections with their clients, all while providing expert guidance to help consumers navigate the changing market. In fact, a recent survey released by RE/MAX found that buyers remained intent on purchasing a home despite shifting market conditions and that guidance from real estate professionals on the homebuying process has become even more critical.
“This year’s campaign took a unique, creative approach as we blended both emotion and reason,” said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. “These spots convey core qualities of a skilled and experienced RE/MAX agent: patience, transparency and empathy. At the same time, they also encourage viewers to be thoughtful about choosing a real estate agent who has the expertise necessary to navigate the complexity of buying or selling a home.”
Also new this year is the brand’s approach to social and digital spots. Batches of new videos will be released throughout the year on timely and relevant real estate and consumer trends. The first batch of social and digital content is available as of today and includes four 10-second video clips, capturing a text conversation between a client and agent overlaying a fun video background. The topics were informed by broker/agent input and consumer research learnings.
Added Stuart Ketelsen, RE/MAX Vice President of Media Strategies, “The simple, easily digestible content of the digital and social spots allow us to highlight RE/MAX agents’ knowledge, experience and expertise in an engaging and dynamic way. Always relevant to buyers and sellers, our goal is to inform and help people make the right decisions for themselves and their family.”
The 2023 campaign marks the eighth consecutive year of collaboration between RE/MAX and award-winning agency Camp + King.
“Just as the role of home continues to evolve, we wanted to showcase how RE/MAX as a brand has also continued to evolve as it begins celebrating its 50th year,” said Jamie King, CEO & Chief Strategy Officer at Camp + King. “These spots will further drive brand recognition of a household name in real estate and the spots creatively bring the value of a RE/MAX agent to life for those who are considering the meaningful step of purchasing or selling a home.”
As with previous campaigns, RE/MAX agents can personalize the 2023 commercials on the RE/MAX Hustle website with their name, photo, contact information and a short message. Because of the customizable nature of remaxhustle.com, there is virtually no limit to the number of variations or messages an affiliate can create to push out to their local networks.
All of the 2023 RE/MAX advertising campaign’s video content can be found on the RE/MAX YouTube channel.
*Source: MMR Strategy Group study of unaided awareness
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in almost 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
SOURCE RE/MAX, LLC