Renowned creative executive Karan Dang, whose award-winning career spans running in-house advertising agencies at Disney and Walmart, and UX/UI expert Shruti Dang, are launching DANG, a creative consultancy built to guide brands to captivate the next generation of consumers through innovative strategies and creative excellence. Whether pioneering metaverse and AI applications, crafting viral social media strategies, or instilling future-fluent creative capabilities within organisations, DANG empowers brands to lead cultural conversations and drives exponential growth in the rapidly evolving digital landscape.
DANG will leverage its deep expertise in youth culture, emerging platforms, and transformative experiences to help clients forge unbreakable bonds with gen z and gen alpha audiences. These generations have upended advertising norms through their love of digital experiences, the metaverse as well as their passion for cultural diversity and purpose-centred beliefs, presenting a departure from traditional agency thinking and solutions.
“Modern creative brands must navigate at the pace of culture, anchoring their brand experience around the largest growing audience – gen z,” said Karan. “Gen z defies a singular mould; they are multi-dimensional. Rather than bombarding them with ads, we should strive to cultivate authentic relationships through experiences and formats that resonate with their lifestyle, found on social platforms, gaming realms, and experiential engagements.”
To reach and resonate with gen z and gen alpha, Karan and Shruti have developed the user-centric process, Next-Gen Centricity, to unleash relevant creativity within an organisation. DANG develops and optimises brand strategy, offers innovation sprints to unlock brand’s experiential frontier, devises creative and social playbooks and develops in-house blueprints for marketers to implement. Alternatively, DANG can build a team with its network of more than 100 Next-Gen Centricity experts spanning creative, strategy, and culture – an agile collective that blends diverse specialists like cutting edge creatives and gen z ambassadors to craft and produce campaigns.
Shruti will serve as DANG’s COO, leveraging her extensive experience as a project leader in UX and UI design and product development, most recently at BlackLine, a pioneering force in financial technology. Through her career, Shruti has integrated creative solutions to optimize people’s brand experiences and interaction, seamlessly connecting with younger, digital natives. DANG will leverage Shruti’s boundary-pushing creativity and successful track record for delivering transformative solutions to help brands reach new audiences.
“Today, brand communications live in digital formats,” said Shruti. “From social, sharable video to social commerce, new formats are constantly emerging and CMOs are tasked to stay up-to-date to connect with younger audiences. DANG can help them assess new formats for relevance and go on to implement creative, category-leading campaigns on time, at scale.”
Shruti and Karan will be supported by an advisory board of top marketing executives, including Denetrias Charlemagne, director of cultural strategy, Walmart; Sahil Saini, founder and CEO, AKOS Web; Marty Muller, former SVP, global creative, Disney Parks, Experiences and Products; Michelle McSorley, founder of PR consultancy, E=M² Communications; Jean Batthany, fractional CCO and a former executive at Walmart and Disney; Jay Haines, founder, Grace Blue Partnership; Stephen Larkin, SVP, executive director growth and development at R/GA; and Claire Kwon, former head of product design, Blackline Inc.
“Karan has a unique skill set; he has the ability to creatively problem solve complex business strategies and distil those strategies down to compelling, breakthrough creative that grabs peoples attention and drives business results,” said Marty. “He is an exceptional culture vulture who knows what’s going, and I look forward to seeing the positive impact the DANG team will have on brands’ biggest challenges.”
Through Karan’s career, he has developed distinctive brand visions and expressed them through breakthrough creative across platforms, activations and experiential.
Most recently, Karan was head of brand creative at Walmart, and his work there focused on building a young and diverse customer base.
Key programs included Dear Dad, a series of short films aimed at addressing the media’s flawed portrayal of Black fatherhood, through positive stories of Black dads at the centre of their families. Another campaign led by Karan, WalmartLand, marked the global retailer’s first foray into the metaverse. WalmartLand, which was recognized by Ad Age as a Top 5 metaverse activation of 2022, brings together the best of Walmart’s “isles” to the virtual world.
Prior to joining Walmart, Karan led Disney’s 250-person, in-house agency Yellow Shoes, where he created marketing programs for Disney Parks experiences and Consumer products. One memorable launch, the Avengers Campus was driven by the insight that today, young people want to become their own version of a superhero, rather than pretending to be a character. As the pandemic upended Disney’s theme park business, Karan and team quickly launched #DisneyMagicMoments, an ever-expanding content ecosystem that recreated the Disney Parks virtually during a time of great social isolation and despair. Incredibly, the #DisneyMagicMoments program has garnered 683 million social impressions (and counting) and one in four American families are aware of its content, and all of this impact was achieved without a single cent spent in paid media.
During this year’s Super Bowl, Karan partnered with Special US to lead social strategy for Uber Eats, serving as social executive creative director. Karan’s career started at traditional agencies, including 180LA, Deutsch LA and TBWA/Singapore, each role emphasizing creativity in digital spaces.
Karan’s work has been widely recognized, receiving over 150 international awards, including two Cannes Lions Grand Prix, Ad Age’s Campaign of the Year and Webby Best Digital Campaign. Karan was named to Ad Age’s 40 Under 40 in 2021 and ranked as the #6 Creative Director in the World at the Cannes Lions Global Report in 2017 amongst others.
Though minor, the inflation uptick has thrown into doubt widely held expectations that the Fed would roll back interest rates sharply this year. It’s unclear how much relief, if any, consumer and business borrowers will get. That complicates the outlook for the economy and President Biden’s reelection campaign.
The news: The CPI increased at a 3.5 percent annual pace in March, up from 3.2 percent in the previous month, the Bureau of Labor Statistics said on Wednesday. So-called core CPI, which excludes more volatile food and energy prices, was unchanged at 3.8 percent.
Driving the pickup were shelter costs, which climbed 5.7 percent over the past year. That accounted for more than 60 percent of the increase in the core index. Rents for primary residences rose 5.7 percent while owners’ equivalent rent, a proxy for how much homeowners would pay to lease their home, jumped 5.9 percent.
What’s happening: The Fed’s anti-inflation fight hasn’t played out in textbook fashion. The goal was to curb consumer demand so that companies would moderate price increases. But it turned out much of the inflation problem was being caused by COVID-related supply constraints. Once the logistics were smoothed out, prices on goods fell.
Meanwhile, consumer spending remained healthy, thanks to a strong job market. Prices for services — everything from car insurance to medical care — continued to expand.
And shelter costs were actually pushed higher by rate increases. Home sales dried up as potential sellers were handcuffed by their existing low mortgage rates. Bidding on the relatively few homes on the market sent prices up. And a dearth of reasonably priced housing, compounded by a rate-induced slowdown in construction, has kept rents from falling quickly.
Step back: Shelter is the biggest component of the CPI, accounting for 36 percent of the index in March. Excluding owners’ equivalent rent, or OER, the core index rose just 1.9 percent year-over-year in March, according Mark Zandi, chief economist at Moody’s Analytics.
“OER growth will continue to moderate, but only slowly due to measurement issues due in part to the affordable housing shortage,” he said.
Why it matters: Wall Street started the year with a consensus view that policymakers would drop the benchmark federal funds rate up to six times this year for a total of 1.5 percentage points, starting as early as March. (The rate now ranges from 5.25 percent to 5.5 percent.)
A decline of that size would almost certainly keep the economy humming. Consumer mortgages and auto loans would get cheaper, as would business loans for expansion. Tech and biotech startups would find it easier to raise money.
But after three straight months of disappointing inflation data, investors now fret that the Fed won’t act until September, and will reduce rates just twice. Last month, Fed officials indicated in their own projections that they would cut rates three times this year, for a total of three-quarters of a percentage point.
However, Fed chair Jerome Powell has said they won’t cut rates until inflation is firmly on track to return to their 2 percent target.
“They will not start to reduce interest rates until inflation starts moving down again, and that’s going to be a while,” said Claudia Sahm, a consultant and former Fed economist.
It’s important to note that the Fed focuses more closely on another measure, the Personal Consumption Expenditures Index, which isn’t so heavily weighted toward housing. PCE for March won’t be released for two weeks. But core PCE rose 2.8 percent on an annual basis in February.
The political angle: The economy is robust and unemployment has been below 4 percent for more than two years. But Americans give Biden low marks for his handling of the economy.
Prices remain high, even if increases are not as large as they were in the past. Moreover, groceries and gasoline are two regular purchases that play an outsize role in consumers’ views of the economy. Energy prices expanded 2.1 percent in March, the first annualized increase since February 2023. The food index rose 2.2 percent.
“Today’s report shows inflation has fallen more than 60 percent from its peak, but we have more to do to lower costs for hardworking families,” Biden said in a statement.
Final thought: The Fed is in a bind.
Shelter costs are a big reason it doesn’t yet feel comfortable cutting rates. But the best way to make housing more affordable is to cut rates.
“The Federal Reserve is caught between a rock and a hard place,” said Brian Bethune, an economist at Boston College.
The question now: Will the Fed decide that getting the housing market moving again is worth the risk of cutting rates soon?
Larry Edelman can be reached at larry.edelman@globe.com.
Many people dream of settling in a foreign country with their parents. But getting settled and purchasing your own home in a foreign country is not that easy. Several documentation, papers, and applications are required to achieve such a dream. The joy of welcoming your parents to a foreign country that too in their new home is priceless, just like this video of an Indian couple welcoming their parents to their new home in the USA with proper rituals has created a buzz on the internet. The video is proof that no achievement is complete without your parents’ presence. Isn’t it beautiful?
The clip opens with an Indian couple inside a car going to receive their parents at the airport. As soon as they meet their parents at the airport, they both joyfully greet them by touching their feet and hugging them. As the video progresses, the couple can be seen welcoming their father and mother with proper Indian rituals to their new home. They touch their feet and take their blessings also. The heartfelt video has tugged at the heartstrings of many. The video was uploaded on an Instagram account named @shikha.jain.31. Sharing the video, Shikha wrote, “Welcome home, Mom and Dad! Let the unforgettable moments begin!”
Also Read: Watch: Gujarati Couple Gets Married In Minus 25 Degrees At Spiti Valley
Check the heartfelt video here:
Also Read: In Madhya Pradesh’s Bundelkhand, This Community Sells Bamboo Utensils
The video was uploaded a few days ago and since then it has garnered lots of views and likes. Several people took to the comments section of the post to register their feelings about this moment. Some also shared heart emoticons in the comments section. “Totally!! Love the smiles,” wrote an Instagram user. “Awww… this is so beautiful and heart-touching,” added a second. “This is so cute,” expressed a third. “So wholesome,” wrote a fifth.
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Among the financial titans cleared to sell “exchange traded funds” that invest directly in bitcoin are Boston’s Fidelity Investments, along with other heavies such as BlackRock and VanEck. On Fidelity’s investment platform, one of the largest in the world, you can now buy these ETFs right alongside regular stocks and bonds.
Franklin Templeton, another investment giant, on Thursday posted a picture of its Ben Franklin avatar featuring the ‘laser eyes’ meme, usually used by crypto superfans on social media to embellish their profile pictures with a tongue-in-cheek, futuristic vibe.
“It’s a very big deal but possibly not for some of the reasons people have been excited on X, and all the memes and jokes of the last few hours,” said Christian Catalini, founder of the MIT Cryptoeconomics Lab. “It’s a very important step toward bitcoin establishing itself as an important, new asset class that traditional finance institutions can directly engage with.”
(Catalini is also cofounder of the bitcoin payments company Lightspark.)
If you have not been paying attention to crypto following the market crushing implosion of the FTX exchange fourteen months ago, this might surprise you: Despite mounting regulatory and economic setbacks, crypto was a top market performer in 2023.
Bitcoin, the largest and most valuable cryptocurrency, surged 154 percent last year. Meanwhile, the Standard & Poor’s 500 index gained 24 percent, and Nasdaq rose some 44 percent.
All this was happening as one-time FTX chief executive Sam Bankman-Fried went on trial — and was convicted — for the fraud associated with his firm’s collapse.
“It’s been a wild ride to see the belief system of this industry come to fruition,” said Dave Balter, chief executive at FlipSide Crypto, a Cambridge firm that specializes in crypto data analysis. “The ‘big deal’ on a personal level’s a spiritual one, where disbelievers and contrarians now recognize why our conviction has never wavered.”
But even as some big names have come along to the crypto world, there are some high-profile holdouts — and they’re airing some of the same critiques that have faced crypto for years. Namely, bitcoin and other cryptocurrencies have always been among the riskiest, most volatile investments — prone to wild swings in value that are difficult to predict.
Vanguard, the bastion of plain-vanilla index funds, said it was not planning to offer bitcoin ETFs through its brokerage even as its competitors rushed to do so.
“Our perspective is that these products do not align with our offer focused on asset classes such as equities, bonds, and cash, which Vanguard views as the building blocks of a well-balanced, long-term investment portfolio,” the company said in a statement to The Wall Street Journal.
And lest anyone think crypto had lost its ability to unpleasantly surprise investors, the market took another big hit just days after the ETF approval many boosters had been eagerly awaiting. By Sunday, bitcoin had seen its price drop by upward of 10 percent from its midweek high as investors sought to take profits following the recent runup.
It was just the first week of growing pains in the relationship between bitcoin and the big-time traditional investment firms.
“It’s like communing with the enemy,” said Ryan Shea, a London-based crypto economist at the financial technology firm Trakx. “But for moms and pops to get comfortable in this world, to gain legitimacy, it’s important to get to the next level.”
Traditionally, buying bitcoin or other cryptocurrencies has looked a lot different than trading more familiar investments. Investors often must create accounts with crypto exchanges such as Coinbase (though a handful of stock brokerages offer some crypto services). And for those who want maximum control of their assets’ security, there are a handful of independent “crypto wallets” to use for storage.
Compare that process to the relative ease of investing in one of these new bitcoin ETFs, which you can buy and sell in the same way you’d trade shares in Microsoft or Nvidia. While ETFs for stock and other investments have long been available to brokerage customers, this is the first time one of these funds can actually hold bitcoin.
Already, the 11 funds approved by the SEC are battling it out over the new money in the market, and that could mean lower costs for consumers in the short term. They are competing on fees, which tend to be below 0.5 percent of assets, and some, such as ARK Investment Management, have temporarily waived fees altogether.
Bitcoin-linked products that were on the market before, including derivatives-based funds and trusts, charge as much as 2 to 3 percent.
“It’s a land grab,” said Paul Karger, cohead of Boston’s Twin Focus, a wealth adviser. “A handful of big winners will own most of the Main Street in-flows.”
Given the lower fees, these new funds may hew to the price action of bitcoin more closely. That is something their predecessors, which were largely based on futures contracts and have been around for two years and change, have not done. This discrepancy, called ‘tracking error’ in trade lingo, occurs when an ETF’s value diverges from its underlying assets.
Matthew Walsh, of Boston blockchain investor Castle Island Ventures, said that bitcoin futures ETFs have a “tracking error,” that can reach 5 to 10 percent, while he predicts the spot ETFs will have a one-to-one correlation to the underlying price of bitcoin. “It’s a huge win for the retail investor,” Walsh said.
Eric Biegeleisen, partner and deputy investment chief at ETF investor 3Edge, said with this move, bitcoin is a step closer to becoming a “legitimate” asset. While he likes having 11 funds to choose from, now comes the work to figure out which one he likes best. “Certainly, there are concerns right out of the gate,” he added. Chief among them are fraud and asset security.
It is going to take a huge amount of education to get investors comfortable, said Ophelia Snyder, cofounder and president of 21Shares, a financial firm that worked with ARK to create one of the new bitcoin ETFs. But the early signals show there’s a lot of potential.
“Crypto’s never seen money like this. A billion dollars is a lot of money in one day, but we saw that within the first two hours. This isn’t the same ballgame anymore.”
Suchita Nayar can be reached at suchita.nayar@globe.com.
China’s spy agency said Monday the head of a foreign consultancy had been found to be spying for Britain’s MI6 intelligence service.
The Ministry of State Security said in a WeChat post that Britain’s Secret Intelligence Service — also known as MI6 — used a foreign national with the surname Huang to establish an “intelligence cooperation relationship”.
Huang, who headed a foreign consulting agency, “entered China several times under instructions to use their public profile as a cover to collect China-related intelligence for Britain… and seek other personnel whom MI6 could turn”, the MSS said.
Huang allegedly passed 17 pieces of intelligence, including confidential state secrets, to MI6 before he was identified, according to the MSS.
The ministry also claimed he had received “professional intelligence training” in Britain and had used “specialist spying equipment” to send communications.
The MSS said an investigation had “promptly discovered criminal evidence that Huang was engaged in espionage activities, and took criminal coercive measures in accordance with the law”.
The statement did not provide further details of Huang’s identity or employer, or describe their current condition or whereabouts.
Britain’s embassy in Beijing directed an AFP request to comment to the Foreign Office in London, which did not immediately respond.
Trading allegations
China and Britain have traded barbs in recent months over allegations of perceived espionage and its resulting impact on national security.
Britain’s government has warned that Chinese spies are increasingly targeting officials, allegations that Beijing has denied.
A researcher at the British parliament was arrested last year under the Official Secrets Act and subsequently denied spying for Beijing.
China has publicised several other alleged spying cases in recent months.
In May, authorities sentenced 78-year-old American citizen John Shing-wan Leung to life in prison for espionage, though Beijing has not provided substantial details of his case.
And in October, the MSS published the story of another alleged spy, surnamed Hou, who was accused of sending several secret and classified documents to the US.
China last year also conducted raids on a string of big-name consulting, research and due diligence firms.
Last May, China said it had raided the offices of US consultancy firm Capvision in order to safeguard its “national security and development interests”.
Beijing also questioned staff at the Shanghai branch of another American consultancy, Bain, in April.
And authorities detained workers and shuttered a Beijing office belonging to US-based due diligence firm Mintz Group in March.
The US government and its chambers of commerce warned that the raids damage investor confidence and the operations of foreign businesses in China.
Dateline:
Beijing, China
Type of Story: News Service
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