Proper Hospitality is making its Dallas debut with a 34-story luxury hotel and residential tower in Uptown, teaming up with Lincoln Property Company on what’s shaping up to be one of the neighborhood’s most ambitious mixed-use projects.
The California-based hotelier plans the Dallas Proper Hotel & Residences, to rise on a 4-acre site near Cedar Springs Road, the Dallas Business Journal reported.
The project will include a 200-key hotel, 80 residences, a 15,000-square-foot wellness center and a private social club. Construction is expected to start next year, with completion slated for 2029.
Lincoln, based in Dallas, bought the property in March 2024, envisioning a large-scale mixed-use project. It’s unclear how much of those earlier plans — which had included a heavy office component and potentially multiple towers — will carry forward. But the hotel component, always part of the concept, has now become the anchor.
Proper’s arrival adds another big name to Uptown’s crowded luxury hotel landscape, which already includes The Mansion on Turtle Creek, the Ritz-Carlton and The Crescent. Several other hotels, including the Stoneleigh Hotel’s conversion to Marriott Bonvoy’s Autograph Collection.
Proper operates hotels in Austin, Santa Monica, San Francisco and Downtown Los Angeles, as well as the Avalon boutique brand.
Designer Kelly Wearstler, who has defined Proper’s aesthetic across several cities, will lead the interior design for the Dallas project. Architecture firm Skidmore, Owings & Merrill will handle the tower’s design.
The project’s wellness center will combine holistic therapies with performance-focused fitness and recovery facilities, while the members-only Proper Club will include a restaurant, bar, pool, lounge and workspaces.
Residences will occupy the upper floors, with one- to four-bedroom homes and a limited collection of one- and two-story penthouses. Resident-only amenities include a rooftop pool, dining terrace and lounge.
Lincoln co-CEO Clay Duvall said the collaboration gives the firm a “rare opportunity to shape a meaningful part of Uptown,” calling Proper “the ideal partner for creating a landmark.”
The project will replace a midcentury retail strip previously owned by Greenway Investment Company.
— Eric Weilbacher
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