Sustainability is deeply ingrained in the approach, the design incorporates locally sourced materials and adheres to local environmental and regulatory standards
Gensler has been appointed as the lead consultant for Miraf District, a mixed-use development project spearheaded by Real Estate Investment & Development (Refad). Nestled along King Faisal Road in the district of Al Khobar, Miraf District promises to be a hub of activity, where retail, hospitality, residential, and commercial life converge into an integrated urban experience.
The firm’s engagement on the project commenced in February 2024, and it has been providing comprehensive expertise across various disciplines, including architecture, interior design, landscape architecture, signage, and wayfinding. Gensler’s scope of work extends from conceptual design to construction documentation.
“Miraf District is not just a project; it is the embodiment of our ambition at Refad Real Estate Investment & Development to elevate Al Khobar to the ranks of modern cities that place the human experience at their core,” said Abdulhadi Al Qahtani, Managing Director of Refad. “The pioneering project will redefine the entire city experience, creating an integrated, vibrant destination that strengthens community bonds and respects the environment.”
Raj Patel, Architecture Design Director and Principal at Gensler added, “Rooted in the vision of the next evolution of mixed-use design in the Eastern Province, Gensler draws inspiration from Khobar’s heritage of trade, pearl diving, and family gatherings transforming the site into a gateway to the sea. The development is designed to promote synergy between its components: retail, hospitality, and workplace fronting King Faisal Road for accessibility and visibility, while residential and wellness zones are oriented toward the waterfront for privacy and views. Flexible outdoor areas and public spaces encourage year-round social interaction, events, and well-being. The design celebrates Al Khobar’s coastal identity, with architecture and materials inspired by the dialogue between land and sea.”
Miraf District is said to be a blend of indoor and outdoor retail spaces connected by an inviting promenade. This inviting promenade is complemented by an IHG hotel, two residential towers, and a Grade A office building. The development’s 2,150,000sqft master plan, conceived by Refad, aims to create a destination that celebrates the modern Saudi lifestyle while fostering community and connection.
Sustainability is said to be deeply ingrained in the project’s approach; the design incorporates locally sourced materials and adheres to local environmental and regulatory standards, ensuring a responsible and long-term contribution to the region’s development.
