Consultancy

F2 Strategy Expands Platform With HBMJ Consulting Acquisition


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Rose Velazquez | Oct 15, 2025

F2 Strategy, a Chicago-based tech consulting firm, announced its acquisition of HBMJ Consulting, a New York firm that helps financial institutions with operational scalability, data intelligence and technology services. The move will expand F2’s platform capabilities, adding onto its business and digital transformation offerings.

HBMJ helps alternative investment firms optimize their tech stacks and simplify complex processes, enabling them to scale more efficiently and access real-time operational insights. The acquisition closely follows F2’s purchase of Aliter Investment Services. HBMJ’s offerings will complement Aliter’s expertise in pooled investment servicing as F2 works to become a unified asset management solution.

“Just as F2 is a trusted partner to wealth management firms, HBMJ fills that same role for hedge funds,” Doug Fritz, co-founder and executive chairman of F2 Strategy, said in a statement. “Like our previous acquisitions, HBMJ was built by an industry insider whose team brings unmatched knowledge and cultural alignment. That makes this partnership a natural fit and another powerful step forward in serving clients across the entire ecosystem of investments and advice.”

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