The new tool provides users with an up-to-the-minute look at buyer interest. According to Compass, this will be a game changer for agents as it will allow them to make pricing and marketing decisions based on current buyer activity and not on closed sales and other weeks- or months-old data.
“Buyer Demand gives our real estate professionals the ability to walk into a listing appointment with real-time visibility into serious buyers, allowing home sellers to see exactly how much interest exists for their home at specific price points,” Reffkin said in a statement. “It’s another example of how we’re investing in technology that reinforces the role of real estate professionals as trusted, data-driven advisors guiding their clients through one of life’s most important decisions.”
This tool is the latest in Compass’s growing suite of features in the Compass platform. Other tools include Business Tracker, Reverse Prospecting, and the client facing dashboard Compass One.
