Superagent combines AI-driven intent data with automated multi-channel marketing to help agents dominate their territories
HOUSTON, Feb. 24, 2026 (GLOBE NEWSWIRE) —
Real Intent, a real estate technology company known for its exclusive-territory lead generation platform, today announced the launch of Superagent—a comprehensive marketing automation add-on that handles agents’ entire digital presence while they focus on clients.
The announcement was made live at NAR NXT 2025, the annual National Association of Realtors conference, where Real Intent showcased the new platform to thousands of attending agents and real estate professionals.
“Agents don’t need another tool to learn—they need results,” said Prerit Das, co-founder of Real Intent. “Superagent is the logical extension of our intent data platform. We already tell agents who’s ready to buy or sell. Now we automatically put that agent everywhere those prospects are looking, so when someone’s ready to act, they already know exactly who to call.”
[Photo: Real Intent unveiled Superagent at NAR NXT 2025 in Houston]
Das, a 21-year-old who grew up in the new online world paradigm, built Real Intent’s technology platform to abstract agents away from the complexities of modern multi-channel workflows—social media content, paid advertising, email sequences, AI calling—that are now unarguably necessary to compete. The platform lets agents benefit from these channels without needing to understand or manage them.
Real Intent senior sales manager, Samantha Correia, said: “There are only 24 hours in a day. How are agents expected to be full time content creators, digital marketers, ISAs, client counselors, negotiators, interior designers—while simultaneously leading clients through one of the most emotionally charged, important transactions of their life. What we’ve heard from speaking to thousands of agents is they’re tired of being pulled in 100 different directions and what they want to focus on is what they do best—helping clients. That’s exactly why we’ve built something around that experience. Everything we do has one goal: to get our agents in front of a client in need of their expertise so they can shine and do their best work.”
Snap Finger Famous
Real Intent’s Superagent is designed around a simple principle: when someone in an agent’s territory is ready to buy or sell, that agent should be the first person who comes to mind. Not everyone transacts the moment they hear about an agent—but when the time comes, Real Intent wants them thinking: who’s that agent I keep seeing? The company calls this “snap finger famous”—a phrase first coined by Kevin Hart in a segment with Stephen A. Smith—meaning instant recognition in your zip code when it matters most.
