Optimism Improves as Transaction Activity Rebounds; Agents Highlight Value of Access to Capital
MIAMI, October 22, 2025–(BUSINESS WIRE)–The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a leading real estate technology platform redefining the industry through innovation and culture, today released results from its September 2025 Agent Survey. The findings show that both agent optimism and transaction activity improved after a late-summer slowdown, while survey questions on access to capital underscored the growing importance of financial flexibility for real estate professionals.
“We’re seeing a clear shift in sentiment following the recent pullback in rates,” said Tamir Poleg, Chairman and CEO of Real. “Our September survey shows optimism improving month over month, which is encouraging as transaction activity begins to stabilize. At the same time, agents continue to operate in a market where deals are harder to come by. That’s why the launch of Real Wallet Capital is so timely — giving agents flexible access to credit tied to their production helps them navigate uneven cash flow and continue investing in their businesses.”
“Agents tell us they face real challenges – irregular cash flow, unpredictable closings – but also see constant opportunities to invest in growth – from marketing campaigns to home staging,” said Dominic Parikh, General Manager of Real Wallet. “Banks aren’t building products tailored for agents, and no other brokerage is innovating in this space like Real. The survey shows just how much our agents value access to capital — it’s a game-changer for unlocking their potential.”
Key Survey Findings: Market Trends and Insights
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Agent Optimism Rebounds: Real’s Agent Optimism Index, which measures agents’ 12-month outlook, rose to 66.2 in September from 64.2 in August. The index remains well above 50, indicating a net positive outlook. Nearly two-thirds (63%) of agents reported being more optimistic than the prior month, including 14% who were significantly more optimistic.
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Transaction Activity Shows Improvement: Real’s Transaction Growth Index, which tracks home sales activity reported by agents within their local markets, registered at 49.5 in September, a significant increase from 42.7 in August. While 40% of agents reported fewer transactions compared to last September, 34% reported an increase, and 26% reported stable activity. (Note: This index reflects agents’ perceptions of local market trends and is not indicative of Real’s company-specific transaction volume. Scores are weighted on a 0-100 point scale, with scores above 50 indicating year-over-year growth and scores below 50 signaling a decline).
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Buyer Power Strengthens, Sellers Weaken: More than half (52%) of agents said their local market favors buyers, while just 17% said it favored sellers – the lowest level recorded in survey history. Another 31% described conditions as balanced.
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Affordability and Economic Uncertainty Remain Top Concerns: Affordability continues to be the primary challenge for buyers, cited by 55% of agents in September. Economic uncertainty remains the second biggest challenge, cited by 27% of agents. Inventory shortages (13%) and buyer competition (3%) ranked lower.
