- NFL star Travis Kelce is part of a group investing in Six Flags, the parent company of Cedar Point and Kings Island.
- The investment group, which includes JANA Partners, has acquired a 9% stake in the amusement park company.
- Six Flags has faced financial difficulties, with its stock price declining significantly this year.
- The new investors plan to engage with the company’s board to revitalize branding, improve operations and assess leadership.
If you thought the engagement of Travis Kelce and Taylor Swift was earthshaking news − the NFL standout from Northeast Ohio has revealed that he has a second love.
Kelce has announced that he is part of a group that is investing in Cedar Point’s parent company Six Flags.
The Cleveland Heights native along with JANA Partners have announced that they have acquired a 9% stake in the company that owns a number of amusement parks across the country including Kings Island in Cincinnati.
It has been a rough year for the amusement park company that came about from a merger between Cedar Fair and Six Flags a year ago as revenue has not met expectations leading to staff cuts, shortened seasons and the closing of Six Flags America in Maryland after this season.
Growing up in Northeast Ohio, Kelce said, he has fond memories of visits to Cedar Point with his family and wants to help preserve that for others.
“I am a lifelong Six Flags fan and grew up going to these parks with my family and friends,” Kelce said in a statement. “The chance to help make Six Flags special for the next generation is one I couldn’t pass up.”
Joining Kelce in the investment group includes consumer executive Glenn Murphy and technology executive Dave Habiger.
JANA said in a statement that it “intends to engage with Six Flags’ Board and management team” to turn the company’s fortunes around pointing out that the company’s stock price has declined by some 55% this year alone and 58% since the merger in 2024.
The amusement park operator posted a loss of some $319.4 million for the first half of the year blaming poor weather that hurt attendance at its parks.
Among the initiatives JANA plans to bring to the table include:
- Revitalizing the company’s branding & marketing strategy and consumer experience
- Improving operations and accelerating technology modernization
- Assessing leadership,governance and evaluating potential acquisition opportunities
After the news of the investment on Tuesday, shares in the were up by double digits.
Six Flags operates some 42 parks in the U.S., Canada and Mexico.
