A storied Bay Area estate that has failed to sell twice already is once again up for grabs.

Green Gables, a massive 74-acre compound at 329 Albion Ave. in Woodside, is for sale for $110 million. The historic property has been in the same family, the Fleishhackers, for five generations. It includes seven homes and a 100-yard Roman pool (the family had a thing for huge pools) flanked by dramatic stone arches and sprawling gardens.

The seven buildings include a total of 34 bedrooms and 26 bathrooms, with a main house spanning 10,000 square feet. There are also three additional swimming pools, a tennis court and even a reservoir that’s exclusively for the property.

The Peninsula compound first hit the market in 2021 for $135 million and went on sale again in 2022 for $125 million, but never nabbed a buyer. 

Aside from the big price cut, another change from previous years is that a reality TV star has joined the marketing team. Mauricio Umansky, perhaps best known for appearing on Bravo’s “Real Housewives of Beverly Hills” and being Kyle Richards’ husband (though the couple is reportedly separated), is also the founder and CEO of The Agency, a global real estate group. The company has been expanding in Northern California and now has several offices in the region.

“Whether it be a visionary tech magnate seeking a secluded retreat, an entrepreneur envisioning the birthplace of the next great think tank, or a forward-thinking family aspiring to create a timeless compound for future generations, Green Gables offers endless possibilities for the next buyer,” Umansky said in a statement emailed to SFGATE.

Marketing materials also emphasize redevelopment opportunities and even include renderings of potential additions like equestrian amenities, other sports facilities and another residence.

The celebrated estate has a serious architectural pedigree. Renowned architects Charles Sumner Greene and Henry Mather Greene, known for their work during the early 20th century Arts and Crafts movement, designed the property for San Francisco businessman Mortimer Fleishhacker as a summer escape. In 1933, William Wurster, one of California’s prominent modernist architects, designed a six-bedroom home that was added to the property. Celebrated landscape architect Thomas Church designed a wooden cabana and pool house.

We’ll see if anyone bites this time.