CoStar’s acquisition of OnTheMarket (OTM) may already be bearing fruit, a proptech firm claims.
Lead generation management provider Agent Response, which filters email and telephone leads from portals, has analysed conversion rates across the major property websites in June and found a gap may be emerging between OTM and Zoopla.
Based on around 100,000 leads and 400 branches, it found 48% of Rightmove leads took the next step by filling in a form.