Jajabor Brand Consultancy and Evolved Group have partnered to launch a joint venture- AD VITAM. Evolved Group which has worked with some of the leading brands across the globe including Google, YouTube, Unilever, and Under Armour will make its foray into the Indian market with tailor-made offerings with this collaboration.
This announcement comes at a time when the India-to-global story is in full swing. This venture aims to further supercharge the India-to-global story by empowering Indian brands with the right tools to dominate the global arena.
AD VITAM (which means ‘bringing to life’ in Latin) will combine the best of global best practices led by Evolved along with Jajabor’s deep-rooted hyper-local strategic insights to deliver a market-first communications collective to India’s 571 Bn+ digital media market. The new entity will be based out of India & Melbourne with creative teams spread across Singapore, Malaysia, and Indonesia.
This collaboration signifies more than just a partnership; it’s a strategic response to the evolving communication needs of Indian brands. AD VITAM will not only draw on global best practices but will also weave in hyper-local insights, ensuring that brands resonate authentically with the diverse and discerning Indian audience.
It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualize, design, and execute cohesive stories that work across multiple media platforms. The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production.
Steve Wylie, Founder of Evolved Group, said, “Indian companies are making a mark in the global arena. We believe that in the coming years, they will be dominating. Our partnership with Jajabor Brand Consultancy is a strategic move to not just meet but exceed the expectations of Indian brands that are growing at a rapid scale. AD VITAM will be a fusion of creativity and strategy, offering a unique blend of global sophistication and local authenticity.”
Upasna Dash, Founder & Chief Executive Officer at Jajabor Brand Consultancy, said, “India is a tapestry of stories waiting to be told, and with AD VITAM, we aim to be the storytellers who understand the nuances of this market. The confluence of global best practices with hyper-local insights is the key to unlocking the full potential of brands in India.”
AD VITAM is poised to usher in a new era of brand communication in India, where visual storytelling is not just a necessity but an art form. By combining the strengths of Jajabor Brand Consultancy and Evolved Group, AD VITAM promises to be the catalyst that transforms brands into compelling narratives that resonate across the diverse tapestry of the Indian market.
Since its inception in 2017, Jajabor Brand Consultancy (JBC) has operated at the intersection of new-age PR, integrated communication, and digital & new media to deliver business impact for brands by using the power of storytelling.
AD VITAM (which means ‘bringing to life’ in Latin) will combine the practices led by Evolved along with Jajabor’s deep-rooted hyper-local strategic insights to deliver a market-first communications collective to India’s 571 Bn+ digital media market. The new entity will be based out of India & Melbourne with creative teams spread across Singapore, Malaysia, and Indonesia.
This collaboration signifies more than just a partnership; it’s a strategic response to the evolving communication needs of Indian brands. AD VITAM will not only draw on global best practices but will also weave in hyper-local insights, ensuring that brands resonate authentically with the diverse and discerning Indian audience.
It is India’s transmedia storytelling alliance that will help brands ideate, conceptualise, design, and execute cohesive stories that work across multiple media platforms. The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production.
Steve Wylie, founder of Evolved Group, added, “Indian companies are making a mark in the global arena. We believe that in the coming years, they will be dominating. Our partnership with Jajabor Brand Consultancy is a strategic move to not just meet but exceed the expectations of Indian brands that are growing at a rapid scale. AD VITAM will be a fusion of creativity and strategy, offering a unique blend of global sophistication and local authenticity.”
“India is a tapestry of stories waiting to be told, and with AD VITAM, we aim to be the storytellers who understand the nuances of this market. The confluence of global best practices with hyper-local insights is the key to unlocking the full potential of brands in India,” said Upasna Dash, founder & CEO at Jajabor Brand Consultancy.
AD VITAM is poised to usher in a new era of brand communication in India, where visual storytelling is not just a necessity but an art form. By combining the strengths of Jajabor Brand Consultancy and Evolved Group, AD VITAM promises to be the catalyst that transforms brands into narratives that resonate across the diverse tapestry of the Indian market.
Since its inception in 2017, Jajabor Brand Consultancy (JBC) has operated at the intersection of new-age PR, integrated communication, and digital & new media to deliver business impact for brands by using the power of storytelling.
Jajabor Brand Consultancy and Evolved Group have partnered to establish a joint venture called AD VITAM. With this collaboration, Evolved Group, known for its work with prominent global brands such as Google, YouTube, Unilever, and Under Armour, is entering the Indian market. The launch of AD VITAM coincides with a period of heightened India-to-global activity. The venture aims to support Indian brands in accessing global markets effectively.
AD VITAM, meaning ‘bringing to life
In a conversation with BrandWagon Online, Steve Wylie, founder, Evolved Group talks about the motive behind the collaboration, “The driver behind the partnership stems from our decade-long presence in India, albeit from the sidelines. We’ve observed significant growth, energy, and scale in the market, prompting a desire to deepen our involvement. Our goal is to establish a brand in India that actively supports local businesses, necessitating a strong grasp of local knowledge. Despite our global expansion efforts, we recognise the importance of blending global expertise with local insights.”
It is India’s first transmedia storytelling alliance that will help brands ideate, conceptualise, design, and execute cohesive stories that work across multiple media platforms. The entity will operate at the intersection of integrated communication, motion graphics, presentation design, and video production.
“Personally, I am passionate about championing creativity in the markets we operate in. I believe that incorporating the local perspective is crucial in achieving this goal. While building a team organically was an option, creating a partnership in India allows us to leverage existing local expertise and networks, facilitating a smoother entry into the market,” Wylie added.
AD VITAM is set to redefine brand communication in India, emphasising visual storytelling as a crucial element. The joint venture between Jajabor Brand Consultancy and Evolved Group aims to enhance brand narratives within the diverse Indian market landscape.
“We aim to bring the best of global practices to Indian brands, enhancing their work. The synergy between our companies is remarkable. The beauty of our collaboration lies in the seamless experience for the customer. When clients engage with AD Vitam, they gain access to a comprehensive solution where global expertise meets local insights from Jajabor. The outcome is tailored for the Indian customer, yet operates at a global standard,” Upasna Dash, founder and chief executive officer, Jajabor Brand Consultancy, said.