Tata Consultancy Services, the main arm of Indian industrial giant Tata, is reportedly clamping down on office-shy workers by cutting their bonuses and hovering the threat of being passed up for promotions.
The $168 billion Indian consultancy is using a carrot-and-stick approach to lure its consultants back into the office full-time after scrapping hybrid working for most employees last October.
The consultancy plans to narrow its bonus payouts to exclude those shunning office work five days a week, and will also begin factoring in attendance to annual performance reviews, which are vital for promotion opportunities, Indian publications Mint and The Times of India reported.
“The last quarter has seen most of you return to the workplace, creating shared experiences, nurturing greater learning, collaboration, and camaraderie,” TCS’s CEO K Krithivasan reportedly wrote to employees in March.
Employees working less than three days in the office will not be paid any bonus, the publications reported.
From there, bonuses will be tiered, with staff working between 60% and 75% of their time in the office receiving half of their potential bonus, and those working between 75% and 85% of their time in the office receiving three-quarters of their “variable pay.”
Only staffers working more than 85% of their time in the office can expect to receive full pay.
In effect, that means only those coming into the office five days a week are entitled to receive 100% of their prescribed bonus.
A representative for TCS didn’t respond to Fortune’s request for comment.
TCS clamps down on remote workers
TCS is a major arm of the Tata group, hiring more than 600,000 people from 152 nationalities. The company hires 20,000 people in the U.K. across 30 locations, according to a 2022 press release. The company is the main sponsor of the London Marathon.
It has been hailed as a progressive employer and has the accolades to prove it.
TCS was one of 16 companies recognized as a “Global Top Employer” for 2024 by the Top Employers Institute, a certification handed out based on employee surveys. The consultancy also made Fortune’s Most Admired Companies list for 2024.
But TCS now risks flaring tensions among staffers as it goes beyond rules and rhetoric to actively punish workers who don’t make it into the office.
In October last year, TCS scrapped its hybrid work policy, ordering most employees back to the office five days a week.
The group’s CEO Krithivasan pointed out that in February nearly 40% of his workers joined the company during the COVID, and the company had no hope of assimilating them if they stayed at home.
TCS’s chief operating officer NG Subramaniam said: “Around 40,000 employees joined us online and quit online without any offline interaction during the pandemic and that kind of situation cannot be helpful for any organization.
“We are very clear that we have to get our original culture back.”
The recent memo distributed to workers shows just how serious TCS’s C-suite is taking its own rhetoric.
In addition to capping bonuses based on appearance, office attendance will also reportedly be factored into performance-related reviews.
“Employees’ compliance to work from home will be reviewed every quarter. In the event an employee is found to be in violation of the laid down policies, there will be implications on the annual performance review, compensation, and career progression of the employee,” the policy reportedly reads.
Tying company bonuses to attendance is a novel approach to getting staffers back to the office, but follows a familiar tactic from tech companies that involves using financial incentives to convince workers to come in.
In 2021, several tech giants including Meta and Google said they would cut the pay of staff who had moved to remote areas with a cheaper cost of living than in their hubs in Silicon Valley.
These companies have now introduced stricter hybrid policies that ask workers to come in at least four days a week.
A British billionaire has sold his London mansion at a loss of about 30%, the latest example of weak demand forcing steep discounts in the city’s property market.
Bobby Arora, trading director of budget retailer B&M European Value Retail SA, sold a townhouse in the exclusive Belgravia district for £23.5 million ($30 million) in November, according to a government database. The property — nestled between Hyde Park and Buckingham Palace — was bought by Arora for £34 million about a decade ago, another filing showed.
A representative for Arora declined to comment.
London’s richest home sellers have been resorting to price reductions to secure deals as real estate valuations in high-end postcodes have tumbled from their peak reached about a decade ago. They have also faced weaker sentiment driven partly by higher interest rates and the prospect of tougher taxes on the rich.
A South African developer sold a housing site in Kensington — a neighboring district — for about £80 million at the end of last year, a discount of roughly £30 million from the price paid in 2017. In the city’s most affluent areas, sales fell about a third in November from the same period a year earlier, according to researcher LonRes.
Still, the high-end property market in the UK capital has remained relatively strong even as global central banks have tightened policy. In 2023, some wealthy overseas buyers spent more than £100 million on properties in London, with Belgravia making up 10% of all £5 million-plus deals, according to broker Savills Plc.
The Arora family is worth about $3.7 billion, according to the Bloomberg Billionaires Index, with less than 10% of that tied to B&M shares. Eight years after buying B&M in 2004, the Aroras sold a 60% stake to US private equity firm Clayton Dubilier & Rice for about £575 million.
Bobby Arora was handed a bonus worth up to £16 million last summer to secure his commitment at B&M until at least March 2026. The company’s stock has largely recovered from a slump endured in 2022 when a cost-of-living squeeze sapped demand for big-ticket items such as beds and hot tubs.
The Belgravia property, which was part of a project to transform a set of townhouses into luxury apartments, was one of the most expensive housing transactions in London last year. Only a handful of homes were sold for more than £20 million in the capital, including a luxury apartment — snapped up by venture capital maven Solina Chau — a short walk from Arora’s former home.
For many employees, the debate around returning to the office increasingly felt like a “when,” not “if” in 2023, as major CEOs sounded the drum on getting their staffers back under their noses.
This year, it looks like those employers are planning to put their money where their mouth is by beefing up their desk space and embracing a hybrid model of work that may end many workers’ dreams of a fully remote future.
According to a new report by French consulting group Capgemini, a quarter of businesses are planning to increase spending on real estate in 2024 to accommodate the return of their workers.
It marks a steep rise from the start of 2023 when just 4% of businesses told the group they were planning to up real estate investment through the year.
Rather than indicating a full return to the office five days a week, though, Capgemini’s research suggests it is part of a wider plan among several organizations to shift to a longer-term hybrid working model.
A new ‘equilibrium’
Capgemini, valued at nearly $37 billion, works as a technology and sustainability consultant with some of the world’s biggest companies.
The group’s CEO, Aiman Ezzat, told Fortune that those clients were now starting to find an “equilibrium” through hybrid work between flexibility for workers and the face-to-face interactions demanded by managers.
Ezzat personally embraces a hybrid model by getting his 342,000 Capgemini staff into the office three days a week, an initiative he started in Europe as COVID-19 restrictions wound down.
He says six months ago the company’s Chicago office was empty on a Wednesday, but now he would struggle to find a seat on the same day of the week.
“People are coming back, the interactions are happening, the intimacy is being rebuilt,” Ezzat said of his own workforce.
“That hybrid model is starting to operate in a more satisfactory way. And people find pleasure in coming to the office to interact with others, so new rituals are being built in a certain way.”
In December, French multinational Schneider Electric crystallized this vision in comments in a Capgemini report.
“Hybrid work will be about mass customization, allowing every employee to customize working environments to their personal circumstances, career, or life stage,” the group’s chairman Jean-Pascal Tricoire said.
RTO mandates ramping up in 2024
News of fresh investment in the flagging real estate sector will come as a welcome relief to developers and office managers, who have been left sweating as swathes of expensive Grade A office space go unused.
Last week, the Wall Street Journal reported that a fifth of office space in the U.S. was now empty, the highest share since 1979.
Ermengarde Jabir, senior economist with Moody’s Analytics, told Fortune earlier this month that the outlook for commercial real estate was muted in 2024 as businesses undergo a “recalibration.”
Evidence from last year suggested that recalibration would involve companies downsizing their office space.
Luxury retailer Neiman Marcus dumped half a million feet of office space and embraced a work-from-anywhere policy among its workforce. This was in part driven by the company’s previous bankruptcy and an urgent need to cut costs.
Other businesses are taking a more strategic approach to reducing or altering their corporate real estate footprint.
Last year, Google asked returning employees to share desks with a “partner” as they came in on alternating days. Mark Zuckerberg’s Meta paid $181 million to end a lease on its London property in September as part of layoffs and a push towards hybrid work.
The findings from Capgemini are the latest reminder for workers that the debates over where they work will only intensify this year.
The prospect of spending money on their commute has left employees demanding concessions including pay rises and free lunches if they have to come back to the office.
Hybrid models have increasingly been pushed by companies as a compromise to avoid these costly concessions. It’s also seen as a way of utilizing those expensive long-term leases on office space deals signed before the pandemic.
But not all CEOs are confident, or even hopeful, that the hybrid model will triumph as the default future of work.
More than 60% of bosses surveyed by KPMG last year said they expected a full return to in-office working by 2026.
However, many of those CEOs thought incentives like salary bumps and even more favorable assignments would be offered to entice workers back full-time.
CEOs more optimistic about 2024 business landscape
Capgemini’s report on investment priorities for 2024 finds the CEOs it surveyed in brighter spirits than at the start of 2023.
Businesses at the time were still dealing with high levels of inflation with the expectation of further interest rate rises on the horizon. An underperforming stock market in 2022 put extra dampeners on spirits to start last year.
This year though, 56% of surveyed bosses said they were optimistic about the outlook for the global economy in 2024, compared with 42% last year. Confidence was higher in Sweden, the U.K., and the U.S., and lower in struggling European economies like Germany and Italy.
Alongside investment in real estate, businesses are also expecting to continue splurging on AI this year, while also putting resources into customer experience and talent.
In 2023, Capgemini itself pledged €2 billion ($2.2 billion) towards enhancing its AI capabilities over the next few years. This would involve the company doubling its headcount in its data and AI teams by 2026.