An independent agency brand has become the latest firm to sign a listings agreement with CoStar-backed OnTheMarket.

Edward Mellor, one of the UK’s largest independent property services firms in the North of England, has signed a listings agreement with the portal.

Headquartered in Stockport, the 15-branch estate agency network operates throughout Tameside, Stockport, Cheshire, and Greater Manchester, offering fully integrated financial services, planning, conveyancing, and surveying businesses, as well as property management, development and auction divisions.

Edward Mellor has followed Leaders Romans Group (LRG) by selecting OnTheMarket as one of just two major platforms it will be listing properties with going forward.

The other is believed to be Rightmove, although it is understood that the agent already left Zoopla 12 months ago.

Jason Tebb, president of OnTheMarket, said: “I’m delighted Edward Mellor has chosen to commit to OnTheMarket as part of its two-portal strategy. The addition of such a strong regional brand further strengthens our presence in the North West as we continue our push for growth across the country.

“It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”

Colin Mellor, chief executive of Edward Mellor, added: “For us it is now clear that with CoStar’s substantial financial reserves their recent acquisition creates the opportunity for a paradigm shift in the marketing of properties, both for consumers and agents alike. We envisage the OnTheMarket Brand now becoming a major influencer in the portal market and we look forward to seeing how our relationship develops.”

An independent agency brand has become the latest firm to ditch Zoopla in favour of CoStar-backed OnTheMarket.

Edward Mellor, one of the UK’s largest independent property services firms in the North of England, has signed a listings agreement with the portal.

Headquartered in Stockport, the 15-branch estate agency network operates throughout Tameside, Stockport, Cheshire, and Greater Manchester, offering fully integrated financial services, planning, conveyancing, and surveying businesses, as well as property management, development and auction divisions.

Edward Mellor has followed Leaders Romans Group (LRG) by selecting OnTheMarket as one of just two major platforms it will be listing properties with going forward.

The other is believed to be Rightmove so it has dropped Zoopla.

Jason Tebb, president of OnTheMarket, said: “I’m delighted Edward Mellor has chosen to commit to OnTheMarket as part of its two-portal strategy. The addition of such a strong regional brand further strengthens our presence in the North West as we continue our push for growth across the country.

“It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”

Colin Mellor, chief executive of Edward Mellor, added: “For us it is now clear that with CoStar’s substantial financial reserves their recent acquisition creates the opportunity for a paradigm shift in the marketing of properties, both for consumers and agents alike. We envisage the OnTheMarket Brand now becoming a major influencer in the portal market and we look forward to seeing how our relationship develops.”