The National Association of Realtors (NAR) agreed to new rules around real estate commissions as part of a lawsuit settlement in March. Now, consumers face a deluge of conflicting predictions.
One narrative predicts a coming utopia for homebuyers: A price war will erupt, and commissions will plunge amid a new wave of competition among buyers’ agents. A competing narrative goes in the opposite direction: Under the new commission structure, buyers will realize they’re on the hook for thousands and decide not to use agents at all. NAR, meanwhile, has portrayed the changes as minor tweaks rather than a major shift.
The competing narratives underscore just how complex Realtor compensation is — and how much more complex it may soon get. Here’s a look at the new commission structure and what it could mean for both homebuyers and sellers.
How real estate commissions work
Traditionally, when a home seller hires a real estate agent to represent their listing, the seller agrees to pay a commission. The national average is about 5 percent of the home’s sale price, with 2.5 percent going to the listing agent and the other 2.5 percent to the buyer’s agent. (On a $400,000 home, 5 percent comes to $20,000, or $10,000 for each agent.) Sometimes the listing agent gets lucky and sells to an unrepresented buyer, keeping the entire 5 percent.
Who pays them?
Even this is a bit murky. Agent fees come out of the seller’s proceeds at closing, but it’s reasonable to assume that the seller adjusts their price accordingly — it’s baked into the home’s sale price. And so it’s the buyer who ultimately pays it, just not directly to their agent: That extra 5 percent is rolled into the sale price.
What’s changing?
NAR’s settlement says nothing about the amount of commissions. The biggest change is that, starting in July, listing agents no longer will make offers of compensation to buy-side agents on the multiple listing service (MLS). In addition, a buyer’s agent must now have a written contract with the buyer specifying the fee. Until now, NAR encouraged but didn’t require written agreements between buy-side agents and buyers.
A federal judge gave preliminary approval to the settlement in April 2024, and the final court approval is expected in November.
Compared to the old model, the new version offers a greater level of transparency — homebuyers now will be fully aware of how much they’re paying for an agent’s services. “It’s always good when people understand what they are and are not paying for,” says David Druey, Florida regional president at Centennial Bank.
While the new rules prevent listing agents from posting buy-side commissions in the MLS, sellers and listing agents still can agree on the amount off the MLS.
“Although sellers can elect not to pay any buyer agent compensation, that doesn’t mean they will avoid the economics,” says Budge Huskey, president and chief executive of Premier Sotheby’s International Realty in Naples, Florida. “Buyers may easily write into any offer a contingency requiring that the seller cover the cost, or may request other concessions, such as closing cost assistance in the dollar amount they are paying their representative.”
Does this mean real estate commissions are now negotiable?
Technically, real estate commissions always have been negotiable — a theme NAR long has stressed. Practically, though, the picture gets complicated. In many cases, Realtors are more skilled at negotiating than their clients, so the consumer comes into the negotiation at a disadvantage. What’s more, the buyer’s agent commission was determined by the seller, not by the buyer. The new rules shift that responsibility to buyers, who now will discuss compensation directly with the agents representing them.
Is this good or bad for consumers?
Some foresee a near-nirvana for consumers. Vishal Garg, CEO of mortgage company Better, predicts the settlement will unleash a “buy-side price war” — buyer agents will begin competing fiercely for clients.
Others fear a darker turn. Ken H. Johnson, a real estate economist at Florida Atlantic University and a former real estate broker, says the new rules just add another layer of complexity to an already-confusing process.
“No longer advertising buyer agent commissions will only create a more confused and drawn-out transaction process as buyers, sellers and agents will have to negotiate the fee, who will pay for it and how much will be paid by each party,” Johnson says. “Due to this added level of complexity, buyers will almost certainly have to negotiate with more sellers before they find the deal they are satisfied with. Thus, the house-hunting period will extend for the average buyer.”
Concerns for first-time buyers
Many in the real estate industry worry that first-time homebuyers — those who need expert guidance the most, and who are already severely hampered by high prices and high mortgage rates — will be priced out of professional representation. If commissions no longer come out of the seller’s proceeds, the thinking goes, buyers won’t have an additional $7,500 or $10,000 to pay an agent.
“Most of those buyers are scraping the barrel to the bottom to come up with a down payment,” says Dave Liniger, chairman and co-founder of RE/MAX. (The firm was one of the large brokerages named as defendants in the suit along with NAR; RE/MAX settled last year for $55 million.)
For now, buyers can’t roll commission costs into their mortgages under the new rules. But industry players widely expect the Federal Housing Finance Agency, overseer of mortgage giants Fannie Mae and Freddie Mac, to change those rules.
“I think there’s going to be pressure on them to allow that,” Liniger says. “The industry needs first-time buyers.”
Indeed, NAR already has been attempting to nudge the mortgage industry in that direction: “We are talking with Freddie and Fannie to see what can be done,” says Lawrence Yun, NAR’s chief economist.
Key takeaways
- When you owe more on your mortgage than your house is worth, the loan is referred to as ‘underwater,’ or in a state of negative equity.
- Having an underwater mortgage makes it harder to sell the home or refinance.
- If you have an underwater mortgage, your options include staying put and waiting for the home to appreciate, trying to get a new loan or requesting a short sale.
What is an underwater mortgage?
“Being underwater or upside-down on a home, car or any other asset means that you owe more than the current value,” explains Greg McBride, chief financial analyst at Bankrate. That is: The asset is worth less than the amount you borrowed to buy it, or the amount of the debt you still have to repay.
For example, if you buy a house when prices are high and the real estate market then retreats, your home’s value can depreciate, or shrink – and, as a result, you could wind up with a mortgage balance that outstrips that value. When that happens, you’re considered underwater on your mortgage. It’s also known as having negative equity.
For example, say Jane bought her home for $300,000, made a $30,000 down payment and borrowed $270,000. Two years later, a recession hits her city and Jane becomes unemployed, but has an excellent job opportunity in another state. She needs to sell her house and move, but she learns that home values in her area have declined and her house now has a market value of $250,000 — and, she still owes $258,400 on her mortgage. She is now underwater, or upside-down, on the mortgage.
How does an underwater mortgage happen?
Underwater mortgages usually occur during an economic downturn in which home values fall, says Jackie Boies, senior director of Partner Relations for Money Management International, a Sugar Land, Texas-based nonprofit debt counseling organization. During the 2007-8 subprime mortgage crisis, for example, the housing market collapsed, and many borrowers were saddled with homes worth far less than they paid.
Housing values can also decrease as a result of rising interest rates, high numbers of foreclosures or natural disasters.
In addition to declining home prices, homeowners can find themselves in this financial situation when they buy homes with little or no money down, says McBride: “Even a stagnant home price can leave you upside-down if you wish to sell the home soon after, because the transaction costs of selling could more than offset what little equity you have.”
Another way to become upside-down would be to take out a second mortgage that depletes most or all of your ownership stake; borrowing more than 100 percent of the value of the home, or taking out a mortgage that would result in negative amortization over the life of the loan, says Holly Lott, a senior branch manager at Atlanta-based Silverton Mortgage.
Signs that your mortgage is underwater
Finding out if you’re underwater requires an assessment of your home’s current value. You can use a home value estimator tool to get a ballpark idea, but to know for certain, get a home appraisal. Once you know the value, you can use your mortgage statements to determine whether your loan is upside-down.
Why an underwater mortgage can be risky
Scary as it can seem, being underwater doesn’t have to affect your day-to-day life, especially if you’re planning on staying put. Most borrowers can keep making their payments and “over time can get right-side up by paying down some of the principal balance and/or seeing some appreciation in the price of the home,” says McBride.
Still, there are some times when a homeowner should be concerned about being upside down on their mortgage. These times of risk include:
- Refinancing: People who find themselves in hardship might find it nearly impossible to refinance, unless they qualify for a government program or certain types of mortgages, says Bruce McClary, spokesperson for the National Foundation for Credit Counseling, a Washington, D.C.-based nonprofit organization.
- Selling: If you’re underwater, you will also have a hard time selling. If you can’t make enough from the sale to cover your mortgage balance, you’ll be responsible for making up the difference. Alternatively, you’ll need to apply for a short sale with your lender, in which the bank agrees to accept less than the total remaining mortgage balance out of the sale proceeds. This sort of transactionharms your credit score.
- Losing the home: When a home is underwater, you are at a higher risk of foreclosure if the payments become too much for you.
What to do if you’re underwater on your mortgage
If you find yourself underwater on your mortgage, you’ve got several options to consider.
1. Stay in the home and build equity
In an upside-down mortgage situation, you can choose to stay in your home and continue to make payments to reduce the principal balance on the loan.
“Essentially, you’re riding out the market until values take a turn and go higher,” says Lott. “During this time it would be beneficial to make extra payments on the principal balance of the loan while waiting for home values to rise.”
2. Explore new financing
You have fewer refinancing options if your loan is underwater, but you might not be totally out of luck. Talk to a few mortgage refinance lenders to see what, if anything, you can do to refi your upside-down mortgage. If your original loan is an FHA loan, you might be able to qualify for a streamline refinance.
Unfortunately, Home Affordable Refinancing Program (HARP) loans were sunset in 2018, and Fannie Mae’s High Loan-to-Value (LTV) program has been suspended.
3. Consider a short sale
You might also take the short-sale route to avoid foreclosure and move to a more affordable housing situation, says McClary.
In a short sale, the lender must agree to accept less than the amount owed on the mortgage, making it a loss for them, says Lott. Lenders will only consider a short sale as a final option before foreclosure.
4. Walk away from your mortgage
Another option is to simply walk away from the mortgage — a move called a “strategic default” — but, like a short sale or foreclosure, doing so can be damaging to your future homeownership prospects and credit score. In short, this option also puts you in a precarious financial situation. If you walk away, your lender could even hold you liable for repaying the debt.
Homeowners should obtain advice from a HUD-approved nonprofit housing counseling agency in these situations to “help identify solutions specific to your circumstances and community,” says McClary. There might be a way to resolve your situation besides walking away, which is really a last resort.
5. Let the lender foreclose
Finally, you could allow your home to go into foreclosure. During this process, the lender regains the home and the homeowner walks away with their debt wiped clean, but a credit score that is rather tarnished. Many people in foreclosure also file for bankruptcy to eliminate other debts.
There are long-lasting repercussions for these options, says Lott. A bankruptcy and foreclosure can stay on your credit report for 10 years, and, like the other options, limit your ability to buy another home for several years.
Learn how to avoid foreclosure to find another way out of your situation. You could qualify for underwater loan relief and be able to keep your home.
Underwater mortgage FAQ
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You can help avoid an underwater mortgage by paying close or as close to the home’s appraised value as possible, and by making a higher down payment so you don’t have to take out as big of a loan. You should also plan to buy a home that you intend to stay in for several years. Sometimes, mortgages become underwater due to a widespread decline in property values, which you can’t prevent or avoid.
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Simply being underwater on your mortgage won’t impact your credit score. However, if you walk away from the loan (that is, stop paying), short-sell or accept foreclosure, your credit score will take a major hit.
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If you decide to stay in your home, you might have to wait a few months or many years for the market to improve. If the underwater mortgage eventually leads to foreclosure, those negative marks on your credit report can last for up to 10 years. (A short sale also hurts your credit, but not as much as a foreclosure does.)
Additional reporting by Taylor Freitas
The Federal Reserve has once again hit the pause button in its war on inflation. After raising rates 11 times in 2022 and 2023, the central bank has been standing pat. Following the Fed’s March 20 meeting, its second of 2024, Chairman Jerome Powell held steady again, announcing no change in interest rates for the time being.
The Federal Reserve and the housing market
Earlier in the inflationary cycle, the Fed had enacted increases of as much as three-quarters of a point. Now that inflation is down to 3.2 percent — not too far off from its official target of 2 percent — that round of tightening appears to be over. Housing economists are now looking to when the anticipated rate cuts will begin.
“Additional rate hikes no longer appear to be part of the conversation — it is all about the pace of cuts from here,” says Mike Fratantoni, chief economist at the Mortgage Bankers Association. “This is good news for the housing and mortgage markets. We expect that this path for monetary policy should support further declines in mortgage rates, just in time for the spring housing market.”
In an effort to rein in inflation, the Fed boosted interest rates aggressively in 2022 and 2023, including a single jump of three-quarters of a percentage point. The hikes aimed to cool an economy that was on fire after rebounding from the coronavirus recession of 2020. That dramatic recovery has included a red-hot housing market characterized by record-high home prices and microscopic levels of inventory.
However, for months now the housing market has shown signs of cooling. Home sales have dropped sharply, and appreciation slowed nationally. Home prices are not driven solely by interest rates but by a complicated mix of factors — so it’s hard to predict exactly how the Fed’s efforts will affect the housing market.
Higher rates are challenging for both homebuyers, who have to cope with steeper monthly payments, and sellers, who experience less demand and lower offers for their homes. After hitting 8 percent last fall, mortgage rates have dipped back down a bit. As of March 20, the average 30-year rate stood at 7.07 percent, according to Bankrate’s national survey of lenders — certainly a welcome turnaround.
How the Fed affects mortgage rates
The Federal Reserve does not set mortgage rates, and the central bank’s decisions don’t move mortgages as directly as they do other products, such as savings accounts and CD rates. Instead, mortgage rates tend to move in lockstep with 10-year Treasury yields.
A slowing economy and an easing of inflation pressures are the prerequisites for lower mortgage rates.
— Greg McBride, Bankrate Chief Financial Analyst
“Mortgage rates don’t take direct cues from the Fed and will instead respond to the outlook for the economy and inflation,” says Bankrate chief financial analyst Greg McBride. “A slowing economy and an easing of inflation pressures are the prerequisites for lower mortgage rates.”
Still, the Fed’s policies set the overall tone for mortgage rates. Lenders and investors closely watch the central bank, and the mortgage market’s attempts to interpret the Fed’s actions affect how much you pay for your home loan. The Fed bumped rates seven times in 2022, a year that saw mortgage rates jump from 3.4 percent in January all the way to 7.12 percent in October. “Such increases diminish purchase affordability, making it even harder for lower-income and first-time buyers to purchase a home,” says Clare Losey, an economist at the Austin Board of Realtors in Texas.
What will happen to the housing market if interest rates rise?
There’s no doubt that record-low mortgage rates helped fuel the housing boom of 2020 and 2021. Some think it was the single most important factor in pushing the residential real estate market into overdrive.
When mortgage rates surged higher than they had been in two decades, the housing market slowed dramatically. And now, while sales volume remains slow, prices are volatile: Home prices declined for seven straight months through January 2023, then rose for nine straight months before finally starting to tick back down again in November, according to the Case-Shiller U.S. National Home Price NSA Index. They’re now rising again: the nationwide median existing-home price for January, normally a very slow month for real estate, was $379,100, according to the National Association of Realtors — up more than 5 percent year-over-year and surprisingly close to NAR’s all-time-high median price of $413,800.
Yet, in the long term, home prices and home sales tend to be resilient to rising mortgage rates, housing economists say. That’s because individual life events that prompt a home purchase — the birth of a child, marriage, a job change — don’t always correspond conveniently with mortgage rate cycles.
History bears this out. In the 1980s, mortgage rates soared as high as 18 percent, yet Americans still bought homes. In the 1990s, rates of 8 percent to 9 percent were common, and Americans continued snapping up homes. During the housing bubble of 2004 to 2007, mortgage rates were high, yet prices soared.
So the current slowdown may be more of an overheated market’s return to normalcy rather than the signal of an incipient housing crash. “The combination of elevated mortgage rates and steep home-price growth over the past few years has greatly reduced affordability,” Fratantoni says.
But if mortgage rates keep pulling back, affordability will become less of a factor. For instance, borrowing $320,000 at the mid-March rate of 6.84 percent translates to a monthly principal-and-interest payment of $2,094, according to Bankrate’s mortgage calculator. Borrowing the same amount at 8 percent translates to a monthly payment of $2,348. That’s a difference of more than $250 per month, or just over $3,000 a year.
A continued decline in mortgage rates could create a new challenge, though: It will likely draw new buyers into the market, a surge that could further intensify the ongoing shortage of homes for sale.
Next steps for borrowers
Here are some pro tips for dealing with elevated mortgage rates:
- Shop around for a mortgage. Savvy shopping can help you find a better-than-average rate. With the refinance boom considerably slowed, lenders are eager for your business. “Conducting an online search can save thousands of dollars by finding lenders offering a lower rate and more competitive fees,” McBride says.
- Be cautious about ARMs. Adjustable-rate mortgages may look tempting, but McBride says borrowers should steer clear. “Don’t fall into the trap of using an adjustable-rate mortgage as a crutch of affordability,” he says. “There is little in the way of up-front savings, an average of just one-half percentage point for the first five years, but the risk of higher rates in future years looms large. New adjustable mortgage products are structured to change every six months rather than every 12 months, which had previously been the norm.”
- Consider a home equity loan or HELOC. While mortgage refinancing is on the wane, many homeowners are turning to home equity lines of credit (HELOCs) to tap into their home equity. The rationale is simple: If you need $50,000 for a kitchen renovation and you have a mortgage for $300,000 at 3 percent, you probably don’t want to take out a new loan at 7 percent. Better to keep the 3 percent rate on the mortgage and take a HELOC — even if it costs 10 percent.
Real estate commissions have survived the rise of the Internet and decades of attacks from disruption-minded discounters. But a flood of legal challenges to the existing brokerage model poses a new threat to the status quo.
An industry-shaking lawsuit making its way through the federal court system could upend the long-established way of paying commissions — namely, the custom of home sellers footing the bill for both their own agent and their buyer’s. This typically totals 5 to 6 percent of the home’s sale price, taking away a hefty chunk of the seller’s proceeds. In October 2023, a federal jury in Missouri found that the National Association of Realtors (NAR), along with several large brokerages, conspired to inflate Realtors’ commissions.
How might real estate commissions change?
It’s unclear exactly how or when that verdict will affect commissions, but the case’s price tag alone — $1.8 billion in damages, with the potential of billions more — is roiling the industry. Some predict big changes: One possibility is that home sellers will no longer pay both the listing agent and the buyer’s agent, so homebuyers who want representation might have to pay their own agents separately.
“The Missouri verdict and other court cases may lead to a revolution in our industry, not just reform,” Glenn Kelman, CEO of brokerage firm Redfin, told investors in a recent earnings call.
“The bulwark is falling apart,” said Brad Case, a housing economist at Middleburg Communities who has also worked for mortgage giant Fannie Mae and the Federal Reserve. “The Realtors have held this situation together for 100 years, but it’s not tenable for the long term.”
Some see the federal verdict as a sign that the real estate industry finally will have to give in to pressures for discounts. Others say it will be years before the verdict will translate to savings for homebuyers or sellers. Stephen Brobeck, senior fellow at the Consumer Federation of America, expects commissions will ultimately fall below 4 percent, maybe even to 3 percent. But he doesn’t see that happening anytime soon.
“Any change is going to happen slowly,” Brobeck said. “The old guard is going to try to keep the old rates.”
How much do commissions cost?
If a homeowner sells a property for $400,000, about average for existing homes in the United States, a 5 percent commission amounts to $20,000. That amount is then split between the seller’s own agent and their buyer’s agent (which hardly matters to the seller, who still has to pay the full amount regardless).
Long ago, 6 percent was the going rate for real estate commissions; 3 percent to each agent. But after decades of competition and regulatory scrutiny, the typical commission now is slightly less than 5 percent, according to data from Anywhere Real Estate, the parent of Coldwell Banker, Century 21 and other large real estate brands. In its filings with securities regulators, publicly traded Anywhere reports that its average commission “side” — half the commission — is currently about 2.4 percent.
While commissions briefly rose during the Great Recession and again in 2023, rates in general have been falling steadily for decades. For Realtors, this decline in commission rates has been offset by rising home prices: They’re getting a smaller piece of the pie in terms of their percentage-based fee, but the pie is getting bigger.
About the NAR lawsuit
In the case that went to trial in 2023, Missouri home sellers alleged antitrust violations by NAR and four major brokerages: Keller Williams, Anywhere, RE/MAX and HomeServices of America. Anywhere and RE/MAX settled before trial — paying $83.5 million and $55 million in damages, respectively — while the other defendants opted to take their chances in the courtroom.
The jury ruled against the industry, and a judge ordered NAR and the two remaining brokerage firms to pay $1.8 billion in damages to home sellers. That figure could eventually balloon to $5 billion.
Keller Williams has since settled as well, for $70 million, while NAR and the remaining defendant are appealing. But if the verdict stands, it could mean that a home seller would no longer be required to pay the agent who represents their buyer.
Keep in mind:
If the verdict stands, home sellers might no longer be required to pay the agents who represents their buyers.
The success of the Missouri suit, filed on behalf of hundreds of thousands of home sellers in that state, has spawned similar legal complaints in Texas, Florida, Pennsylvania and elsewhere. However, it could be years before those suits are settled and the fallout comes into focus.
Other dramas
NAR is also facing other headwinds in addition to the antitrust lawsuit and related cases. A sexual harassment scandal led to the resignation of the organization’s then-president in 2023, and the organization’s next president and longtime CEO have since stepped down as well.
All the drama has created unease and unrest in the ranks. Redfin cut ties with the trade group, requiring many of its brokers and agents to cancel their memberships, and other brokerages have followed suit. In addition, two influential real estate agents have announced the launch of a competing trade group, known as the American Real Estate Association (AREA).
One of the new group’s cofounders, Jason Haber — a broker/agent at Compass in New York City and an outspoken NAR critic — described AREA as an alternative, not a replacement. “We’re not trying to replace NAR. We’re not trying to replicate NAR,” he said. “They have a 108-year head start.”
A ‘perfectly competitive’ industry?
The residential real estate industry long has presented a dichotomy. On the one hand, it has essentially controlled the marketing of properties for sale through a nationwide network of multiple listing services (MLSs). That reality has led to grumblings about collusion and price-fixing, along with scrutiny from the U.S. Department of Justice.
On the other hand, real estate sales is a relatively easy business to get into, as evidenced by NAR’s membership rolls of more than 1.5 million agents. To earn a real estate license, an agent typically needs to take a couple of classes and pass a state exam. No college degree is required, and the costs of entry are modest.
Lawrence Yun, NAR’s chief economist, points to these low barriers to entry as evidence that competition is alive and well: “Real estate is a perfectly competitive industry,” Yun said during the organization’s annual conference in November.
Brobeck, the consumer advocate, disagrees with that assessment. “It’s not a free market right now,” he said. “There’s intense competition for clients. But there’s no competition on rates. In a normal marketplace, you compete based on marketing, but also on the price you charge.”
Meanwhile, the industry mantra long has held that commissions are negotiable, suggesting that sellers and buyers call the shots when it comes to how much they pay agents. In practice, though, consumers buy or sell a home only once every 5 to 10 years, and many aren’t knowledgeable enough about the process to successfully negotiate the rate down.
“Consumers are at a disadvantage,” Brobeck said. “They buy and sell homes infrequently, and they’re mostly concerned about sale price and timing.”
Historically, discounters have not succeeded
For decades, detractors have predicted the demise of real estate commissions. These fees were sure to go the way of stockbrokerage commissions and travel agency fees, the naysayers said. Instead, real estate commissions have proven stubbornly resilient.
It’s not for a lack of trying. Many disruptors have seen commissions as a problem to be solved, but most have fallen short of reshaping the industry.
In the early 2000s, for instance, a splashy discounter known as YourHomeDirect (and later Foxtons) offered 2 percent commissions in New York and New Jersey. But after advertising heavily and gaining market share, it ultimately collapsed.
A decade later, London-based Purplebricks pushed into the U.S., wooing sellers with a flat fee of $3,200. It, too, overestimated demand and pulled out of the U.S. market in 2019.
One high-profile discounter, Seattle-based Redfin, has achieved greater staying power. It launched as a cheaper alternative to traditional brokers and touted listing fees of just 1 percent, although it has since shifted to focusing on 1.5 percent listing fees.
How home sellers can save on commission
If you’re not keen on paying 5 or 6 percent of your home’s sale price, here are some alternative options:
- Go it alone: Sell your home without an agent in a “for sale by owner” transaction. Between July 2022 and June 2023, 7 percent of home sales were sold by owners without the help of an agent, according to NAR data. But selling without professional help is a lot of work to do on your own, and it only saves you one agent’s commission — you’ll still have to pay your buyer’s agent.
- Negotiate: If you don’t want to go it alone, ask agents about their commission rates upfront and compare the terms of each person you talk to. If you think the fee is too high, see if they’re willing to lower it. If both agents in the transaction are from the same brokerage, you might have more leverage to negotiate.
- Hire a discount agent: A low-commission real estate agent will likely charge much less than a traditional agent would — usually 1 to 1.5 percent of your home’s sale price. (However, you might not receive the personalized attention you would with a traditional Realtor.) There are also brokerages and agents who work on a flat-fee basis, earning a preset amount on the sale rather than a percentage of the sale price.
- Sell to a cash-homebuying company: These companies, which often advertise “we buy houses,” pay in cash, close quickly and typically charge no fees. However, if you sell this way you’re likely to get a lower price for your home than you would with a traditional sale.