Worldline has launched a consultancy service to help its eCommerce clients gain revenue and improve payment operations.
The service, announced Tuesday (Sept. 26), is designed to help businesses optimize existing operations and identify new markets where cross-border transactions and revenues “are rising rapidly,” the payments company said.
“In payments, add-on consultancy services have typically been offered in a very transactional fashion with the express aim of selling additional products,” Matias Fainbrum, vice president, Worldline Consulting Services, said in a news release.
“Worldline Consulting Services has been set up very differently. We are adding a bespoke, value-enhancing layer on top of our existing customer support so our customers can optimize the way they operate.”
According to the release, the service combines three offerings: solution design and checkout user experience, online payments authorization rate optimization, and multi-currency pricing and foreign exchange (FX) management.
PYMNTS spoke last month with Andrew Monroe, global head of gaming and media at Worldline, on the idea of “creating both a meaningful and efficient experience for consumers.”
However, he added that strategies for achieving that goal will vary from merchant to merchant, thanks to differences in local payment preferences and practices across markets and regions.
Still, from a payments standpoint, Monroe said optimizing the checkout process is the place to begin, with merchants developing a seamless checkout flow that reduces cart abandonment and lost sales.
“They should get enthralled by the goods or services they want to buy and then get it,” he said. “Everything in between is the merchant facilitating the checkout experience.”
And although creating seamless experiences often means removing friction from the eCommerce process, Monroe said a certain level of friction might be needed to garner consumers’ trust, depending on the goods or services being purchased and the consumer’s country of location.
“Sometimes it’s good to have no friction or minimal friction to enable them to slide through that checkout experience as quickly as possible,” he said. “Other times friction is necessary, or else consumers will drop off because they lose trust with the process.”
Also last month, PYMNTS talked with Guillaume Tournand, VP of growth and digital commerce at Worldline, about the difficulties facing companies when the realities of cross-border payments intrude on their commercial opportunities.
“The best value proposition that plays in the payment ecosystem is to unlock for merchants complex, international economies and opportunities by doing the heavy lifting that opens up the growth potential in a neat and convenient way,” Tournand said.