New York – Backed by a majority investment made by Gordon Brothers in early 2022, the Nicole Miller brand is now stepping up its presence in the home sphere with a dedicated team to manage the brand and a slate of new supplier partners.
And as the Nicole Miller brand marks its 40th anniversary this year, a plethora of home textiles products will make their debut during New York Home Fashions Market.
“We see home as a big opportunity for Nicole Miller. Our strategic partnerships with our licensees bring us an exciting opportunity to give more value to consumers while still offering Nicole’s iconic aesthetic,” said Carolyn D’Angelo, senior managing director at Gordon Brothers, who oversees Nicole Miller.
The full roster of Nicole Miller Home licensees:
- Avanti (towels, shower curtains, bath accessories)
- Azzure (home décor, frames)
- Brittanica (fashion, basic, utility & baby bedding)
- Continuum (kitchen)
- Dream Home (dec pillows, throws, kitchen textiles)
- Graham & Brown (wallpaper, wall murals)
- Home Dynamix (rugs, mats, pet beds window)
- Home Essentials (glassware, barware, dinnerware)
- Inspired Home (indoor furniture)
- Prestige Patio (outdoor furniture)
Gordon Brothers’ Nicole Miller team is based at the Nicole Miller office and works across brand management, licensing, marketing and design. Miller remains actively involved with the brand as founder and brand ambassador.
“The archive is extensive, encompassing a wide array of design prints and fabrics. Nicole’s expertise in this diverse landscape allows us to readily access and utilize them,” said Anthony Noberini, senior creative director for home brands, Gordon Brothers.
Nicole Miller launched in 1982 and became well known in the fashion industry. Miller is a Council of Fashion Designers of America Inc. member and has been the recipient of numerous industry awards.
“My home is an extension of my creative outlet and I’m thrilled to be adding new categories to help infuse more color, design and joy into our customer’s homes,” said Miller.
The Nicole Miller brand is rooted in fashion and has evolved into a full lifestyle brand with over 45 categories, noted Preeti Singh, VP of marketing, Nicole Miller.
“By leveraging social media and content creators, with Pinterest being a focus for the home category, we see a lot of potential in expanding our reach and tapping into new audiences,” she added. “There is opportunity to capture a younger consumer as well based on distribution and price point offerings.”
