Linklaters has hired Accenture for client service advice as it pushes for growth.
Consultancy giant Accenture has been looking at the Magic Circle law firm’s technology, templates and processes in order to improve its interactions with its clients, Financial News has learned.
The project includes exploring the use of generative AI in client pitches, according to a person familiar with the situation.
The work with Accenture focuses on the firm’s business services teams in a drive to make them more client-centric, the people said.
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“Our business teams play an integral role in the outstanding service we offer to clients. We want to ensure that we continue to be equipped to do that in the most effective ways possible,” a spokesperson for Linklaters said in a statement.
The process is being led by Linklaters’ chief growth officer Lucy Murphy, according to people familiar with the situation.
Murphy joined the firm in September last year having previously worked for Magic Circle firms Allen & Overy and Freshfields Bruckhaus Deringer in senior business services roles.
Murphy was given a brief of driving forward the firm’s client strategy when she joined last year.
“Lucy will play a pivotal role in ensuring that we are even more client centric and that everything we do as a firm is to the benefit of our clients,” Linklaters’ managing partner Paul Lewis said in September.
Linklaters has been scrambling to harness generative AI amid a rush in the professional services sector to adopt the new technology.
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The firm launched an AI chatbot for its lawyers in March last year which was built using Microsoft’s Azure OpenAI service.
Last month the firm said it was promoting the co-head of its AI steering group Shilpa Bhandarkar to partner, in a sign of its commitment to the new technology.
Linklaters is not the only Magic Circle law firm turning to consultancy firms for advice. Its rival Allen & Overy has tapped KPMG and McKinsey to advise on its merger with US firm Shearman & Sterling which is scheduled to go live in May, Law.com reported.
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